MarketingSherpa Publishes Landing Page Handbook: How to Raise Conversions -- Data and Design Guidelines

MarketingSherpa published today a new instructional manual for online marketers entitled the 'Landing Page Handbook'. The Handbook features 59 real-life campaign creative samples that marketers may use as landing page templates for their own campaigns. Rules and data on email landing pages, search marketing landing pages, and business-to-business landing pages are detailed at http://www.sherpastore.com/c/a.pl?1175&p.cfm/2182

(PRWEB) February 9, 2005 -- Warren RI: MarketingSherpa today released its latest report for online marketers, entitled the Landing Page Handbook: How to Raise Conversions -- Data & Design Guidelines. Copies of this 190-page Handbook are available at http://www.sherpastore.com/c/a.pl?1175&p.cfm/2182

The Handbook features lab-tested data and step-by-step instructions to improve landing pages, increasing conversions up to an estimated 40% for email marketing campaigns, search marketing campaigns, online advertising, TV and radio advertising, and business-to-business lead generation campaigns.

For those seeking landing page templates, the Handbook details template design rules, including number of columns, use and placement of hero shot, typeface, copy length, registration form design, use of hotlinks and buttons, and how to add involvement devices.

In addition, landing page templates seekers will find 59 real-life creative samples (many including campaign results data) from marketers including BearingPoint, eDiets, HP, Kelley Blue Book, NASA, Old Navy, Palo Alto Software, and Tucson Real Estate.

Review copies of the Landing Page Handbook are available to accredited press writing for related publications.

About MarketingSherpa, Inc.

MarketingSherpa is an award-winning publishing company serving the information needs of marketing, advertising, and PR professionals in corporate America as well as the agencies that serve them. The company's other publications include the Search Marketing Metrics Guide, the Email Marketing Metrics Guide, and the IT Marketing Metrics Guide. 173,000 professionals read MarketingSherpa's newsletters every week. More information at http://www.marketingsherpa.com, (877) 895-1717

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