Manage Your Real Estate Leads & Turn Them Into Cash By Gina Covello, Founder, Certified Real Estate Educators, LLC

Leads, Leads, Leads...theyre everywhere and if you have already dipped your toes into the Lead Generation waters, this article is for you. If you havent yet gotten wet, well, you too should probably read on so you know in advance exactly how deep the water might be.

(PRWEB) February 13, 2005 -- Making the financial commitment to pay a lump sum for leads by buying those associated to a zip code or a market segment, or to pay a percentage of the ultimate deal, is only the very beginning of the process. There is a good chance that the leads you are getting are also being sent to other salespeople either from the very same company you bought them from, or from another Lead Generator who also snagged that potential client in their web-net. So, it is absolutely vital that you deal with that lead immediately & appropriately.

Those two words should become your mantra if you want to succeed with turning leads into dollars.

Immediately. This means checking your email regularly, or having someone else check it for you. This should be done at least every hour and even every 10 minutes is not out of the question. If your on the fast train of technology, you might even consider a Blackberry," or a PalmOne Treo" or any other device that allows you to access you email when you are on the road. Once you get the lead, email them a reply as fast as your little fingers can type. Make it short and sweet. You should have a canned" or pre-prepared response, but you must always add a personal touch to such messages. Set it up so you can type a line or two, click and send with very little effort. After you click, CALL THEM that very moment. The sooner you reach them, the more impressed they will be with your powers of communication. Plus, everyone wants immediate gratification these days. By getting back to them immediately, you are giving them what they need, and expect. We are in the service business. Communicating immediately, and effectively, is the best service you can give.

Appropriately. This means that you offer your services courteously and professionally. If you simply call and hound them to set up an appointment, or call and leave messages to call you back right away without sharing some of your virtues, you are missing the point. Your message should convey that you are always available to answer their questions without obligation; that you have a vast amount of knowledge you are willing to share, that you have many satisfied clients in the area, and that no one can or will do a better job understanding and fulfilling their real estate needs. Remind them that you are available to help them. This very same message, communicated repeatedly via email or telephonically is professional and not the least bit offensive...and it will markedly increase your return-call rate.

Look for my next article about computer and other resources available to you for managing the dozens or even hundreds of leads you receive.

# # #