Are Your Customers in Love?

Keeping them satisfied" isnt enough anymore. Romance your customers with best-selling author Chip R. Bells Customer Love for free with your paid subscription to Sales and Service Excellence.

Provo, UT (PRWEB) February 14, 2005 -- Good business used to be about customer satisfaction," as winners worked hard to understand and meet their customers needs. But keeping your customer satisfied" isnt enough anymore. Customer loyalty today is all about devotion-in a word, love.

Summer Romance or Everlasting Love?

Organizations that manage to attract and nurture a customers love win big. While customers who like you may come back, customers who love you will go out of their way to take care of you and see your business succeed. Organizations famous for attracting customer love can tell you there is no correlation between just satisfying the customer and earning customer devotion," says best-selling author and customer service guru Chip R. Bell. Sometimes great service comes from a single dazzling experience, but pursuing the perpetual dazzlement goal is hardly a sustainable strategy." Getting a customer to love you takes more than dazzling them with the heart-shaped boxes of chocolate, ruby red roses, and cheesy love poems that mark this time of year. Theyve got to be truly in love with you, and dinner and movie doesnt cut it.

Nothing says I Love You" like...

Getting a customers love is as complex as any other type of love," says Bell. In his book, Customer Love, Bell explains the 8 crucial components of customer love, and teaches you how to romance your customers. Customer Love teaches you how to reinvent customer service with love in mind, create magical connections with your customers, and get them to fall helplessly in love with you. The book also teaches you how to help your customers get over their cold feet" at the altar and deal with the lovers quarrels that come along the way.

Customer Love is the business answer to love potion number 9. And, just in time for Valentines Day, were offering the e-book edition of Customer Love absolutely free, with your purchase of a subscription to Sales and Service Excellence, for half price ($39.95 per year)!

Every month in Sales and Service Excellence, we teach you how to deliver on every one of your customers expectations. From courting your customers with world-class customer service, to enticing them with marketing and sales that keep them twitterpated. Sales and Service Excellence is your comprehensive guide to winning over your customers love.

Show them you care...

Turn a first date with your customers into a lasting relationship. Sign up for your subscription in February, and get your free e-book edition of Customer Love, by contacting Brian Smith, at 1-800-304-9782, or by email at brians@eep.com.

About Executive Excellence Publishing

For over 20 years, Executive Excellence Publishing has been the standard in leadership and personal excellence. Through our books, monthly magazines, CDs, and other products, we help you discover a wiser, better way to live your life and lead your organization. For more information about Sales and Service Excellence and other products from Executive Excellence Publishing, access our website (www.eep.com) or contact:

Press Contact: Brian G. Smith

Company Name: Executive Excellence Publishing

Email: Brians@eep.com

Phone: 1-800-300-3454 ext 157

Website: http://www.eep.com

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