Search Engine Optimisation of Press Releases Now Available in the U.K

A leading UK full service search marketing agency, has launched a search engine optimisation service for press releases.

(PRWEB) February 17, 2005 -- A leading UK full service search marketing agency (http://www.neutralize.com), has launched a search engine optimisation (http://www.neutralize.com/internet_marketing_services/search_engine_optimisation.htm) service for press releases. The optimised press release service gives Neutralize clients, both direct and through agencies, the ability to leverage press releases for the benefits of algorithmic search engine optimisation (http://www.neutralize.com/internet_marketing_services/search_engine_optimisation.htm), and is a valuable additional service in their algorithmic search (http://www.neutralize.com/internet_marketing_services/search_engine_optimisation.htm) portfolio.

Neutralize clients can now benefit from:

- Optimised press releases including keyword rich link text, a critical factor in the way websites are ranked in algorithmic search engines such as Google

- Same day release into Yahoo! News and Google

- Tracking of standard PR metrics such as: Reads, Estimated Pickup, Prints, Forwards

NEW! tracking additional metrics specifically related to search marketing effectiveness for each release:

- SEARCH TERM POPULARITY

- SEARCH TERMS BY SEARCH ENGINE

- % VISITS BY COUNTRY

UK based PR Agencies and businesses looking for a search engine optimised press release service should contact Neutralize (http://www.neutralize.com) directly, to ensure they get the most from their online PR.

NB: Press release optimisation is conducted in line with search engine optimisation best practice and ethical guidelines.

About Neutralize

http://www.neutralize.com

Contact: Nigel Townend

T. 0870 0630707

E. e-mail protected from spam bots

Neutralize is one of the UKs leading full service search engine marketing agencies.

Neutralize is an Overture (Yahoo!) Accredited SEM (Search Marketing Company) and Contributor Member of SEMPO (Search Engine Marketing Professional Organisation) the global body representing members of the search engine marketing industry. Neutralize are also active participants in the working group for the formation of SMA UK the Search Marketing Association (http://www/sma-uk.org) UK. Clients include the Houses of Parliament, Asserta Home, Computacenter, Star Internet and the Eden Project.

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