Marketers Missing Major Opportunity: Baby Boomer Special Report

Baby Boomers – those people born between 1946 and 1964 – offer a ready market of 78 million to enterprises that know how to speak to them, according to a new special report by Harry Hoover, managing principal of Hoover ink PR.

(PRWEB) February 17, 2005

Baby Boomers – those people born between 1946 and 1964 – offer a ready market of 78 million to enterprises that know how to speak to them, according to a new special report by Harry Hoover, managing principal of Hoover ink PR.

“Barry Manilow was born in 1946 and Barry Bonds was born in 1964. These two people represent the diversity of the Baby Boomers. Although diverse, this group does have many commonalities that marketers can use to their advantage,” says Harry Hoover, managing principal of Hoover ink. “Boomers are self-indulgent, have disposable income and time to pursue their passions. They want what they want now and they collectively spend $2 trillion every year on consumer services. Do the math.”

To receive your copy of the report, visit http://www.hoover-ink.com and click the Hoover ink Think” link on the left hand side of the page.

Hoover ink PR is a Huntersville-based communications firm that develops and delivers bottom line messages for businesses serious about their success. The firm develops and implements strategic communication programs for clients including Brent Dees Financial Planning, Carolinas AGC, Ty Boyd Executive Learning Systems, The Bray Law Firm, Mortgage Bankers of the Carolinas, and New World Mortgage. Find Hoover Ink on the web at http://www.hoover-ink.com.

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