Panache Fine Furniture and Imagination Factory Warm Up The Web

West-Michigan based Panache Fine Furniture has launched its unique collection of fine furniture and accessory chic on the World Wide Web at http://www.panachefinefurniture.com/

(PRWEB) February 21, 2005 -- Panache was founded in 1989 when interior designers Suellen Bandyk and Linda Schwass teamed up to bring great things together in small package. The move yielded highly personalized service and a loyal following.

Bandyk and Schwass decided to webify their showroom and consulting service in early 2005 for the convenience of their clientele. "We wanted a simple, elegant look that would help our clients review current collections in anticipation of visiting our showroom," said Schwass.

"However, our emphasis is on personalized service, so the site was not designed to replace our conversations, home visits, or special orders with clients."

Imagination Factory (http://www.what-if.com) accomplished this delicate balance through the use of a frame motif that expands into larger viewing photos. Seasonal colors rotate in the simple header triggered by pre-programmed date. The site features maximum update-ability with a web-based admin panel and savvy statistics tracker to optimize web metrics.

"Panache wanted to express its design philosophy to a broader geographic audience without compromising its position as a small, highly personalized boutique and home decorating service. In this case, less is more. On one hand, you cannot buy online at Panache. On the other, the web presence means people who are looking for a decidedly different accessory or home furnishing may take advantage of Panache's expert personal buying service," said Kate McCrindle, project manager for Imagination Factory.

"It has removed the geographical boundaries of the service while maintaining the desired look and feel." Joining the World Wide Web is a step toward sharing their design savvy wherever it is in demand.

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