New Advent Product Provides Custom Newsletter Service That is User Friendly and Low Cost

Advent newsletters are popular and cost-effective marketing tools for agents, brokers, consultants, and third-party administrators of employee benefits because of the quality of the content and the ease of distribution to clients. Now Advent launches a low cost alternative.

(PRWEB) February 22, 2005 -- Advent Information Services, a well-respected publisher of customized e-newsletters, has launched a new line of HTML newsletters to compliment their popular line of PDF format newsletters.

Why Advent?

Advent newsletters are popular and cost-effective marketing tools for agents, brokers, consultants, and third-party administrators of employee benefits because of the quality of the content and the ease of distribution to clients. Each newsletter is professionally written by employee benefits editors averaging more than 12 years experience in the research, writing, and editing of benefits newsletters. Advent publishes three distinct newsletters, each one targeted to a specific market. To help prevent overlap, Advent is limiting their newsletters to no more than 150 subscribers per title.

·    The Benefit Plan Watch provides a good overall view of employee benefits including health & welfare issues as well as pension & retirement plans.

·    Executive Perspectives targets the owner of a small business and the unique issues they are confronted with in the operation of their business.

·    Retirement Plan Developments is focused on the advantages of providing employees with a qualified retirement plan.

Cost vs. Time

Based on 100 clients, the monthly cost of Advents newsletter services ranges from 42¢ to $1 per client. When shared with office colleagues the cost can decrease dramatically. If you maintain a database of client email addresses, newsletter distribution can be completed in just a few minutes each month. This gives you more time to focus on your primary tasks and generate more revenues.

Why use an electronic newsletter?

Many busy professionals are finding monthly electronic newsletters to be a cost effective tool to assist in the retention of clients. When approached thoughtfully, e-mail can be an effective part of an overall advertising and marketing strategy," stated Rochelle Seltzer, president of Seltzer Design, a Boston marketing firm in a recent Wall Street Journal publication. "E-mails from a familiar company will be trusted and of interest to recipients," says Ms. Seltzer. Advent newsletters contain the right mix of industry and subject-specific material that recipients may even look forward to receiving.

What now?

Visit Advent at www.adventinfo.biz for more information and samples of each newsletter title in PDF and HTML format. Contact Advent via email at info@adventinfo.biz or call 815-861-2076.

Note: Once a newsletter title has 150 paid subscribers (PDF or HTML) Advent will close sales of that title. This helps to dramatically reduce the possibility of your clients receiving the newsletter from another provider.

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