Niche Recruitment and Staffing Firm, The Destiny Group, Uses HRmarketer.com to Compete with the "Big 3" Job Boards. Operator of More than 50 Veteran-Specific Career Sites Achieves Marketing and Public Relations Success without the Aid of Super Bowl Ads.

The most recent HRmarketer.com human resource marketing case study focuses on The Destiny Group, a veteran-owned, recruitment and staffing qualified small business entity that competes equally with large corporations for its market share.

Capitola, CA (PRWEB) February 23, 2005 -- The most recent HRmarketer.com human resource marketing case study focuses on The Destiny Group, a veteran-owned, recruitment and staffing qualified small business entity that competes equally with large corporations for its market share.

While The Destiny Groups marketing budget is a fraction of what their larger competitors spend on branding and advertising, Destiny has achieved significant visibility with their target audience by implementing a series of fundamental and highly effective marketing and PR campaigns via HRmarketer.com, an online marketing and PR service specifically for companies who target human resource decision makers. HRmarketer combines a database of marketing and PR information with execution, campaign management and business intelligence tools.

I chose HR Marketer because it is the only online marketing and PR service that focuses solely on the human capital industry, says Bill Gaul, founder and president of The Destiny Group. HR Marketer helps us achieve all our marketing and PR goals at a fraction of what retainer-based marketing and PR agency would cost. This allows us to pass along the savings to our customers and gives us a competitive edge."

The Destiny Groups marketing and PR goals were to increase their visibility and position the company as the developer" of the Military Friendly Employer Icon" that is awarded to employers that registered through The Destiny Groups network.

Using HRmarketer.coms popular press release distribution service, which distributes releases directly to HR / workforce journalists and Internet search engines and news portals, Destiny sent a series of well-timed press releases that resulted in coverage by HR Executive magazine and other leading human resource media outlets. This helped the Destiny Group gain significant exposure and continue their growth.

Destiny also used HRmarketer.coms informational databases of human resources conferences, associations, publications, journalists, analysts, editorial calendars, speaking opportunities, list rentals, award competitions, buyer guides, etc., as the foundation for developing and executing other marketing initiatives.

The Destiny Group also benefited from HRmarketers press release review services. HR Marketers marketing team quickly reviews our press release drafts and gives us excellent suggestions on how to improve our 'newsworthiness," says Gaul.

To access this case study and others visit http://www.hrmarketer.com/home/download_case.html

About HRmarketer.com

HRmarketer.com, a service of Fisher Vista, LLC, is the no. 1 marketing and public relations service for companies who sell products or services to human resources professionals. HRmarketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations and publications - sourcing journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, list rentals, award competitions and buyer guides.

About Destiny Group

The Destiny Group (www.destinygrp.com) has been selected for three consecutive years as one of the "50 Best" employment websites, and the only member of the Top 50 with a military focus. Led by noted author and military recruiting "veteran" Bill Gaul, The Destiny Group is on the GSA schedule and has been endorsed by leading universities, and several key veteran associations for their free services and assistance to veterans. The Destiny Group is privately held.

As an operator of more than 50 veteran-specific career sites and the only veteran-specific database to compartmentalize veteran data into 10 different segments, The Destiny Group offers the unique ability for employers to mine specific attributes of military personnel, such as active clearance holders.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.