Book Reviewer for The Network Journal Review Says that Rivers of Revenue "Helps Sellers Understand and Respect Buyers."

Soroya Brantley of The Network Journal, an award-winning monthly publication dedicated to educating and empowering Black professionals and small business owners, says that Kristin Zhivago's business growth book, "Rivers of Revenue" is "not your average self-help book." She says that Zhivago "does not mince words" as she helps sellers "understand and respect buyers."

Jamestown, RI (PRWEB) February 24, 2005 -- "Rivers of Revenue" is "certainly not your average self-help book," reports Soroya Brantley of The Network Journal, a monthly publication dedicated to educating and empowering Black professionals and small business owners.

"Author Kristin Zhivago does not mince words and does not waste time making promises about how this book will change your life," says Brantley. "Instead, she stresses that change is always good...It is up to us to recognize the possibilities that come with change and explore them until we find a place where we can carve our own niche."

"Rivers of Revenue" (http://www.RiversofRevenueBook.com) shows business managers, entrepreneurs and aspiring entrepreneurs how to increase their revenues by understanding how customers buy and supporting their buying process. It gives any business owner a step-by-step roadmap to higher sales, regardless of the type of product or service they sell.

"As founder of Zhivago Marketing Partners Inc., Kristin Zhivago has for years shared her expertise with a variety of clients," Brantley writes. "These have ranged from start-ups to Fortune 500 companies. She has made numerous appearances as a speaker and has taught classes. In addition, Zhivago is the editor of a newsletter for company leaders. Her articles have appeared in numerous financial publications. With such a solid background in finance and writing, it seems logical that Zhivagos next project would be to author a book."

"'Rivers of Revenue' begins with a story, a parable about a river where money flows and the people make a living by scooping cash from this river," notes Brantley. "Zhivago describes the various methods and systems used by the harvesters, and the fact that, although the rivers money is available to everyone, there are still levels of success. One day, the river stops flowing and the money disappears. What follows is a scene of confusion and panic, with very few people in the river community willing or able to take responsibility and look for viable ways to solve the problem."

Brantley continues: "Part 2 of Rivers of Revenue begins with no more optimism than the parable. In fact, it tells us to expect the worst, or, as the title of chapter one suggests, 'Expect to Be Blindsided.' Zhivago explains that while there was a time when a job lasted a lifetime, industries today can be unpredictable. A number of factors can affect job security: the company may become more automated and employ fewer workers; the company may begin to outsource to defray labor and other costs; the companys product may simply become obsolete as a result of ever-changing consumer demands. The point is that change is inevitable. At issue is whether we--consumers and workers--are able to change as well.

"Throughout the book, the term 'buyer desire comes up frequently," notes Brantley. Chapter three, 'Tapping Into Buyer Desire,' explains that in order to be successful, especially for a prolonged period of time, a seller has to understand and respect buyers. Find out what the buyers want and then provide it. The point is that it should be all about the buyer because, without customers, there is no revenue."

"Chapter 11 gives advice about how to build a buying-process map," says Brantley. "This is a table that shows the specific steps involved in a typical sale for the product you are offering. It also sets out the most effective way to accommodate the buyer process. Most important, such a map alleviates much of the dissent within a company about what needs to be done and how to do it."

The Network Journal has been recognized by the U.S. Small Business Administration for its "outstanding commitment to Americas small business; by the National Minority Business Council, Inc., for "outstanding performance in media communications to the minority community"; and by the U.S. Department of Commerces Minority Business Development Agency for "outstanding commitment and positive contribution to the MBE community." The magazine is published monthly by The Network Journal Communications Inc., which also publishes an annual Entrepreneurs Resource Guide for startups and seasoned small, minority, and women business owners.

The entire book review (http://www.tnj.com/archives/2004/December_jan2005/book_review.php) is available on The Network Journal site.

For 35 years, revenue coach Kristin Zhivago has been helping company owners increase their revenues in the world's toughest, fastest-moving markets. She is known as an expert on customer behavior. As a monthly columnist and contributor to business publications since 1985, she has authored hundreds of articles and is a worldwide speaker on the subject of successful and ethical revenue generation.

Rivers of Revenue has been given a solid 5-star rating on Amazon.com by both readers and reviewers. The book is published by Smokin Donut Books and is currently available at http://www.RiversOfRevenueBook.com and Amazon.com. The hardcover book retails for $24.95 and is 336 pages. ISBN # 0974917915. For more information or to schedule an interview with Kristin Zhivago, contact Smokin Donut Books at 877-474-8738 or press@smokindonut.com.

# # #