Amanda G. Watlington to Address Blogs at National Search Engine Strategy Conference

Amanda G. Watlington, Consultant and Author, to Speak on Blogs at National Search Engine Strategies Conference

(PRWEB) February 24, 2005 -- Blogs are a hot topic. Marketers and business owners, who question what value blogs bring to business and how search engines handle blog content, will learn what leading industry consultant, Amanda G. Watlington will have to say on this topic at the upcoming Search Engine Strategies Conference 2005. This search engine marketing conference, sponsored by Jupitermedia Corporation and SearchEngineWatch.com, will be held February 28 through March 3 at the Hilton New York. In 2004, Amanda Watlington addressed audiences on the rapidly emerging topic of blogs at two previous Search Engine Strategies conferences.

Amanda G. Watlington, Ph.D. is co-author of a soon-to-be-released book on business blogs and blogging. The book entitled Business Blogs: A Practical Guide will be released in March. The book, co-authored with Bill Ives, includes detailed case studies and insights from over 70 bloggers and addresses all the business, technical, writing, and publishing issues business bloggers face.

Discussing the impetus for the book, Dr Watlington stated: Blogging has been around for about five years, but its many uses are only now emerging. In writing this book, I decided to apply my marketing expertise to a topic that has been viewed primarily through the lenses of journalism and technology. As we show in the book, there are far more uses for blogs, and I expect their impact to continue to expand."

Amanda G. Watlington, Ph.D., A.P.R. (http://www.searchingforprofit.com) is a Boston-based marketing and public relations strategist and a recognized search industry thought leader. She provides clients online and offline marketing communications strategies that creatively build their brands, enhance their revenues, and address their strategic needs.

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