What Do Olympians and Supermodels Have in Common? Zensah Performance Apparel

Start-up Sportswear Company is Taken by Surprise and Finds Its Logo is in Demand

SOUTH BEACH, FL (PRWEB) February 24, 2005 -- Zensah Performance Apparel, (www.zensah.com), coming off its spectacular debut at the Olympics this past summer, is curiously crazed by models on South Beach. The innovative sports apparel company has brought together two core groups, Olympians, and models which ordinarily would not cross paths.

The performance apparel developed by Zensah was originally adopted by professional and amateur athletes are now also sought by models on South Beach. The seamless construction, anti-bacterial attributes and remarkable hand feel has spurred demand for Zensah Performance apparel outside its target market. Looking to differentiate themselves, models are seen wearing the Zensah hat at many of the popular events on South Beach. The eye catching discreet logo has taken on phenomena of its own.

Ryan Oliver, director of marketing states, The demand for the Zensah hat has been incredible. This has totally taken us by surprise. Most of the demand is coming from models who want something authentic. They are seeking to enhance their workouts at the gym. The fact that so many Olympians have switched to Zensah resonates with many people who want to differentiate themselves from other sportswear brands which have become mainstream and boring." The company has developed fabric which is moisture wicking and extremely comfortable. The seamless construction makes Zensah apparel ideal clothing for running, cycling, and hiking.

Zensah Performance Apparel hats are priced at $24.95 Running shirts are 39.95 and can be purchased through specialty stores or online at www.zensah.com

About Zensah

Zensah Performance Apparel, the originator of enhancement apparel, is ideal clothing for running, cycling, and the gym. The company has developed proprietary technology which provides exceptional comfort and moisture wicking for athletes. Zensah maintains a sales and marketing office in Miami, Florida with a research and development office in Israel. For more information please visit www.zensah.com

###