Your Business is Failing, Fix it Now - By TJ Markman

If you own a company that is in danger of filing bankruptcy or going out of business, here is how to fix it fast and easy.

(PRWEB) February 27, 2005

When you first hung out your shingle and opened your new start-up for business, the last thing you thought about was branding your corporate identity. You had an idea that materialized into one of the millions of new start-ups each year in the United States. After a few months, your company still lacked the revenue needed to grow or sustain itself so you took out a loan. It only took a few months to burn through that cash but you’ve brought on a few contracts so in order to stay afloat you sell those contracts to a factoring company. You took a 30% discount on each note but hey, it’s a lot better than waiting an entire year for that money, right?

Now it’s been a year since you’ve opened your doors and you are sitting down to check out the books, something you’ve been dreading for the past 52 weeks. And as you’re looking at all the debt and contemplating bankruptcy, you wonder to yourself, “Where did I go wrong?”

Your mistake is the same one that is made by millions of other small business ghosts that have been laid down and put to rest in the small business/start-up grave yard, each time chalked up as lessons learned. The most prevailing mistake made by start-ups is lack of ‘branding’, easier put, lack of identity. Small business rarely give the public information about their company image that will make them stand out amidst the competition. Why would a potential client come to you as opposed to your competition? What makes you a better option than your competition? Define this and you’ll begin to feel the power of branding and corporate identity. The next step after you’ve defined this is putting a plan into action that will catapult you in front of your competitors, enabling your prospective clients to find you immediately upon realizing they have a need for your services.

Branding, though an absolute necessity, is often times outrageously expensive. Simply getting a TV commercial, website, e-cards, brochures and other necessities in order to launch a campaign typically costs a minimum of $200k and up, and that’s on the cheap side. No wonder small businesses fail.

Fortunately, there is a company that has facilitated the branding process and secured the identity for 1000’s of companies worldwide at a mere fraction of the standard campaign costs. Zaga Studios, ( http://www.zagastudios.com) has complete branding packages of the utmost superior quality for as little as $1,500. In fact their packages are so complete and powerful that hundreds of advertising agencies worldwide have begun brokering their corporate identity projects through Zaga Studios. Imagine the profits on a package that an advertising firm sells for $200k and is brokering to Zaga Studios for less than $5,000 (kind of makes me think about changing industries).

“There are about 300+ companies in the United States, Canada, Australia, Asia and Europe”, explains Jamie Brown, CEO of Zaga Studios, “that specialize in corporate identity facilitation and outsource 100% of their campaigns to us and they are making unbelievable profits from doing so. And to be completely honest, it doesn’t bother us one bit. But in reality if a client put forth a little more effort and searched around on the web, they’d find us and a higher end campaign initiation they are paying $400k for through a broker, they could buy direct for around $10k.”

So if you’re sitting at your home office, looking over your receipts, invoices and a mound of debt while you shake your head wondering, “where did it all go wrong?”, your first problem was identity. Take care of that and you’re on your way to optimal profitability.

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