How to Advertise with Attitude and Win Every Time by Francis Freeman

There is a hastily mounting trend in marketing to deliver Attitude. Corporate branding has changed forever: 'Bad is good and 'Wimpy is dead. The Kings of the industry expose some startling secrets.

(PRWEB) March 1, 2005 -- In the advertising and promotion industry image is everything, so one typically envisions the President of an affluent, multi-million dollar agency to be an ostentatious, corporate type in a slick silk suit in love with their own intelligence, eager to throw up confusing population chart presentations, complicated line graphs, statistical mishmash and so on and so forth. The time has come to change that perception; now think young, edgy, Monster Garage, aggressive, Celtic and controversial.

Meet Jamie Brown, CEO of the ultra-cutting edge media firm, Zaga Studios, a Philadelphia based corporate identity powerhouse that has redefined one of the most, complicated, yet necessary routes every business must journey on its way to financial stability and optimal growth.

Acclaimed as one of the most innovative and philosophical CEOs ever to exist in the upper echelon of full service advertising agencies, Brown brings lightning bolts and hellfire that will force feed success to any size company. Its as if he takes the current situation, budget, complications and wish list of the company hes working with, pounds it into submission like a ball of clay and shapes a beautiful Tiffany Vase." Says Satish Charian, Consultant with SBS, an India Based design firm, It doesnt matter how complicated the issue a company has, Jamie can fix it in a matter of only a few days where as if I sent this project to another corporate identity firm it would take months of trial and error and millions in expenses."

Ask around in the most elite circles of the international corporate arena and youll hear comments like, Ive heard that sometimes hell go into a company that is on its last leg and ready to crumble" says Todd Dermitt of McKay-Rogers a European strategies think tank, and they dont even have the money to afford his services and hell say something like, 'OK, lets fix your problem and in 3 months you can pay me what you think this process is worth to you, then hell proceed to customize a formula that works and in a couple months, these companies voluntarily will overpay him because his services had such an impact on their company."

When I walk into a boardroom at a company for the first time to structure a branding campaign, it seems that they are never prepared for someone under the age of 40", Brown explains laughing, they spend months trying to get me in there and they almost seem disappointed when I walk through the door because they initially believe that someone with my track-record should be a wrinkly old man or something."

When it comes down to this secret formula which enables him to transform the fate of fading companies, There is really no 'Secret Formula. I simply drill them with questions about what they have done in the past, what they are currently doing and where they need to be and I take that information and apply it to techniques that I have found success with in the past but only customized to this individual companies situation and it works. Also, it only helps that Zaga Studios will do 100% of the fulfillment of these branding and marketing solutions guaranteeing that these companies will have the best of the best in our industry working along side of them."

One thing Jamie Brown and Zaga Studios are notorious for, is their ability to materialize that imperceptible 'edge that every company, wants and needs but doesnt know how to define and if they can eventually define it they dont know how to facilitate it and if they are lucky enough to facilitate it, they dont know how far they can push that theme before it backfires."

Reputed for his focused, ice cold, killer instincts and intellectual fist fighter mentality, Brown steps into a room, gets the info, then does his magic. I love bringing edge to a company. It makes me laugh when Im sitting in a boardroom with 30 senior executives at an average age of 65 telling me that they need to re-brand their corporate image to attract the 20 to 35 age bracket and that they want to initiate a campaign ringing with the theme of techno, bionic, teeth grinding attitude. They have absolutely no idea of how to even describe what they want, they just know they need that 'zing thing.

Zaga Studios is tearing open and dominating new international territory on an hourly bases and has easily taken over as the new industry standard. For hard hitting corporate identity products that have that active ingredient called 'attitude, your only option is Zaga Studios. For information about Zaga Studios, check out their website at www.zagastudios.com or www.zagamarketing.com .

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