The Most Aggressive, Turn-key Marketing Ever

Advertising with a splash of attitude is just what the doctor ordered for businesses that want to compete for the 18 to 35 age bracket.

(PRWEB) March 1, 2005 -- There are countless examples of absolute fortunes being made by corporations and industries that promote a cocky, tough guy attitude. The list of examples is endless, Monster Garage", Monster House", Eminem", The UFC" just to name a few. A company based in Trevose, Pennsylvania is breaking out of the mold of tradition and releasing the beast and completely obliterating the competition in the process. Zaga Studios, a full services corporate identity/marketing firm is taking the northeaster, Irish-American tough guy mentality to a whole new level and companies from Philly to Tokyo are fumbling all over themselves to get in on the action.

I felt like a total phony for years dressing up in a suit and tie for big corporate presentations or client introductions" says Zaga Studios mastermind and CEO, Jamie Brown, acting all prim and proper was never my thing and over the past few years myself and the executive staff at our company have loosened up and let go of that pretentious mentality that other companies in our industry hold up as the standard. In the process weve re-branded our company with the same concept and the result has been shocking. We have to turn down business on a daily, no scratch that, hourly basis."

What is it that set them apart from their industry counterparts? When people are branding their company nowadays, they want to go one of several directions: traditional, conservative, artsy, corporate etc. We get the companies that want absolute cutting edge. They want the type of image that says 'we are here to kick @#! (butt) and take names." Brown continues, There is a huge trend right now where companies are breaking out of traditional concepts and into a much more edgy theme because consumers can handle that now.

The only problem is, there are so few companies that understand the ins and outs of traditional marketing to effectively adapt the hardcore image to it. When someone goes to our website, I want them to be freaked out, almost scared. I want to play with their emotions. I want them to feel like adrenaline is being injected into their bodies through the keys on their computer. I want them to feel something, anything. Love, hate, anger, energy anything. If I can achieve the action of tapping into someones emotional state, then as far as Im concerned . . . mission accomplished. I got 'em. Our client base wants the same exact thing."

Zaga is one of the fastest growing corporate identity companies in the world. 30 years ago, whod have thought that 'attitude marketing would be the new standard in the advertising industry?

Sources: Special thanks to Zaga Studios (www.zagastudios.com , www.zagamarketing.com) and Jamie Brown for being available for this interview as well as SBS, Titan Inc. Olympus Corp and Ricky Stevens.

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