Viewpoint Creative Develops Promotional Package for Sci Fi Channel Series The 4400"

The Sci Fi Channel recently hired Boston/Los Angeles based Viewpoint Creative to develop the on-air promotional campaign for a special two-night airing of The 4400". The special marks the encore bow of this highly successful series, and the first time it has been shown on Sci Fi.

Boston, MA; Los Angeles, CA (PRWEB) March 14, 2005 -- The Sci Fi Channel recently hired Boston/Los Angeles based Viewpoint Creative to develop the on-air promotional campaign for a special two-night airing of The 4400". The special marks the encore bow of this highly successful series, and the first time it has been shown on Sci Fi.

Our strategy was to tie into the tremendous success of the series debut and give it event status," stated VPC creative director, Michael Middeleer. We used theatrical-style editorial and copy, and drew on critic quotes to remind people just how good The 4400" is." VPC Editor, Kirk Smith, continued, We wanted to convey the scope and the mystery of the show -- where did these people go and why have they suddenly returned? We used a sudden montage of abductions and terrifying visuals, then climax to an abrupt dead calm. Then, just when you think youre safe, an explosion catapults the viewer to the title, revealing the 4400 abductees returned to earth in the blink of an eye."

The complete promotional package included: 30, :20, :15 and :10 second spots.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include: Sci Fi Channel, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, PBS, Court TV and the AETN International®.

For more information about Viewpoint Creative and its services, please contact Amy Coblenz at acoblenz@viewpointcreative.com or 781/449-5858.

Client:

Sci Fi Channel

Agency:

Viewpoint Creative, Boston/Los Angeles

# # #