BoConcept® of Manhattan Announces Opening of Second Manhattan Store

BoConcept of Manhattan, the purveyor of Danish Home furnishing, proudly announces the April 1st opening of the Chelsea store. Owners, Niki and Shaokao Cheng, are extremely excited to be in the heart of Chelsea. The 18th street store is located between Ladies Miles on Sixth Avenue and furniture row on Seventh Avenue.

(PRWEB) March 8, 2005

BoConcept of Manhattan, the purveyor of Danish Home furnishing, proudly announces the April 1st opening of the Chelsea store. Owners, Niki and Shaokao Cheng, are extremely excited to be in the heart of Chelsea. “It’s a remarkable neighborhood rich in culture. The restaurants are wonderful and the shopping is terrific”, says Niki. The 18th street store is located between Ladies Miles on Sixth Avenue and furniture row on Seventh Avenue.

The 6500 square foot space is approximately 2000 sq feet larger than their first store on Madison Avenue. Shoppers visiting the impressive store can expect to find home furnishing at an affordable price. “We brought BoConcept to New York because we believe this is furniture for New Yorkers. It embraces our need for space, individuality, and great value,” says Shaokao. “Its design is chic, modern, and versatile. The furniture works like Legos. Sofas can be combined with different seats, covers, and legs; shelving units can be combined freely; chairs, tables and beds can be assembled in countless ways. They are all available in a range of beautiful colors, styles and materials. Customers can create an individualized high-end look and feel to their home at a price they will love,” adds Niki Cheng.

The BoConcept® Furnish Virtual Design Center holds a special appeal to those who want to make the most out of their home. This computer program empowers shoppers to effortlessly design their own home. Furnish enables shoppers to view and print both a three-dimensional as well as eagle-eye view of their living space. With Furnish there is no more guess work. Shoppers will know how the furniture will look in their space before they buy it. This program can also be downloaded from http://www.boconcept.com.

Twice a year, BoConcept updates its collection with innovative and trendsetting pieces. Recent additions to the BoConcept include:

• The Limo line – created for the most discerning consumers ready to pamper themselves in their bedroom with Zen-inspired design.
• The Inzoni high gloss red doors – for the consumers, who are a bit more daring and on the cutting edge of design.
• The Aero chair – the aerodynamic looking chair with extremely good comfort, is ideal for consumers who want to accent their living space with a hint of ultra modern chic.
• The Zen – the style conscious and functional sleeper sofa that can be configured to comfortably seat three or sleep two. The best part - it’s only $629.

The BoConcept® Chelsea store is located at 144 West 18th Street, New York, NY, 10011.

Please visit http://www.boconcept.com for more information about the company and its furniture collections.

Company Background

BoConcept Chelsea will be the second franchise store for owners, Niki and Shaokao Cheng. Their first store BoConcept Madison opened in July 2003. Since then, BoConcept furniture has appeared on shows such as NBC’s the Apprentice, Bravo’s Queer Eye for the Straight Guy, and Style Channel’s Brini Maxwell Show. BoConcept of Manhattan has also participated in charitable activities such as Design Industries Foundation Fighting Aids, the International academy of Television Arts and Sciences, and the Asia Society.

Global operations for franchisor, BoConcept® (Denka Holding, DENKAb.CO; DENKAbx.CO), are headquartered in Denmark. BoConcept® provides flexibly-designed, competitively priced, modern furniture, lighting and accessories through retail stores. There are currently over 130 locations worldwide in countries including United States, China, Costa Rica, Ecuador, France, Hungary, Ireland, New Zealand, and Peru.

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