Kinder, Gentler Jewelry From The Passion of the Christ

The re-release of Mel Gibon's The Passion of the Christ will arrives in theaters today. Bob Siemon Designs, the official license jewelry and gift company for the film, has introduced new jewelry designs that are already taking the retail world by storm. ShareThePassionOfTheChrist.com

Santa Ana, CA (PRWEB) March 11, 2005

With Mel Gibson's "The Passion Recut" being re-released on 750 screens Friday, it is already becoming an Easter staple. Less violent than the original version, the new “Passion” is less shocking with a greater focus on the gentler side of the Easter story. Bob Siemon Designs, the official designer, manufacturer and distributor of licensed jewelry for the movie, is already seeing jewelry sales (http://www.ShareThePassionOfTheChrist.com) strongly favor this new, kinder version of the film.

“While many cutting-edge designs, such as the nail pendant, that reflected last year’s version of the film have sold remarkably well, the traditional cross has consistently comprised the greatest volume of “Passion” jewelry sales,” says Bob Siemon Designs’ Marketing Manager Dwight Robinson. “Crosses have comprised roughly fifty percent of all the “Passion” jewelry and gift items sold.”

Whether in sterling silver, gold or pewter, officially licensed “Passion”-inspired cross pendants, bracelets and keyrings are a reflection of the enduring message of the film. Like the nativity to Christmas, the cross is the classic symbol of Easter’s hope and redemption. As Mel Gibson’s film emerges as an Easter icon, it will likely be the new "Passion," focused on the message of hope and reconciliation, not of death and violence. Bob Siemon Designs’ “Passion” crosses were created to be a symbol and reminder of that hope.

Bob Siemon Designs is an officially licensed manufacturer and distributor of jewelry and gifts products related to “The Passion of Christ”. As the leading designer, manufacturer and distributor of inspirational jewelry and gift products Bob Siemon Designs (http://www.bobsiemon.com) has been producing high quality designs from its factory and corporate headquarters since 1970.

The company is most notably known for its WWJD? products and Guardian Angel lapel pins. Today, Bob Siemon Designs serves thousands of retail customers worldwide. For more information go to http://www.ShareThePassionOfTheChrist.com, to obtain photography or to schedule an interview, please contact Amy Vander Zwaag at 1.800.854.8358 or via email at avanderzwaag@bobsiemon.com.

###