Greg Passmore Photography Brings Butterflies to Self Esteem Clothing

Computer generated butterflies, synthetic fall colors and an edgy photographer create fall fashion imagery for Self Esteem Clothing. A national ad campaign reaching millions of young consumers was the result.

San Diego, CA (PRWEB) March 14, 2005 -- Alternative Fashion Photographer, Greg Passmore was awarded the contract for Self-Esteem's Fall fashion magazine ad photography. The work appeared in Cosmo Girl, Teen Vogue, YM and Marie Claire magazines reaching millions of young consumers.

Best known for extreme photography, Greg Passmore added his edge to the shoot with computer generated butterflies and re-coloring millions of leaves to simulate fall (during the summer) while still focusing on promoting the clothes. "I usually shoot alternative culture, so shooting Self Esteem Clothing was an interesting challenge. The synthetic butterflies, which is the Self Esteem logo, was a fun way to insert their corporate ID into the image".

About Greg Passmore Photography

Often shocking, but never overlooked, the photography of Greg Passmore captures the spirit of disenfranchised youth while producing imagery suitable for print advertising. Full digital workflow or traditional medium format film, as well as broadcast video equipment provide single source imagery production. The studio also offers full pre-press services, ad layout, and maintains a full staff composed of artists for image enhancement, design, makeup, hair and clothing. Two studios totaling 14 stages complete the facility, making it one of the largest studios in southern California.

About Self Esteem Clothing

Self Esteem is a successful blend of hip, trendy clothes packaged with a positive message. The combination of 'up to the minute fashion designs and the companys upbeat philosophy has struck a strong chord with teenagers across the country and grown Self Esteem into a 150 million dollar company headquartered in a 65,000 square foot facility in Montebello, California. The company also has show rooms in New York and Los Angeles.

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