New Firm Sees High-Impact, Promotional Web Identities As Critical To e-Commerce Success

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New Firm Sees High-Impact, Promotional Web Identities As Critical To e-Commerce Success

FOR IMMEDIATE RELEASE

January 17, 2001

Williamsburg, VA -- OnlinePromoPower.com bows today confident that high-energy, promotional web identities are playing an increasingly key role in the success of online, product and service sales promotions.

    The reasons for OnlinePromoPowers confidence? First," says founder Robert A. Kelly, reliance on traditionally short, one-word web names to excite customers is coming to an end because they are utterly devoid of promotional sizzle -- i.e., length is out and strength is in! Second, as a result, were moving to full-blown, descriptive phrases instead of the single words adored by the big domain name sellers. In other words, online identities that deliver the sizzle and intensity needed to turn any online sales promotion into a huge e-commerce success.

Third, theres a big gap in the medias coverage of online sales promotion activity, now pretty much limited to how you market a website rather than how to energize online product and service sales promotions. And, fourth, the mega-marketers whose online sales promotions are usually successful, have begun to embrace sizzling web identities, which proves our point!

    What the big boys know is that a high-energy web identity that instantly describes a new online sales promotion as it blasts out over the worldwide web is becoming really indispensable. Its obvious that word-length is irrelevant to todays online sales promotion and marketing managers. What they want -- and need most -- are web identities with rich, consumer-attractive PROMOTIONAL values. Which is why the degree to which ones web presence calls attention to that specific promotion, and thus to the product or service, plays a key role in how successful that online promotion will be.

    Just what are high-impact promotional web identities? Lets take a look at the difference in impacts between typical one-word identifiers and their high-energy, multiple-word upgrades. Consider a marketer of precious stones thinking of an online promotion using the traditional word diamonds. At OnlinePromoPower, we suggest he or she upgrade to a sizzler instead, namely, MakeHerNotice to attract increased attention.

For a manufacturer promoting a new line of cordless appliances online, why not upgrade to ThePowerGift. And, instead of franchisee, we propose the franchisor troll for entrepreneurs online by upgrading to BossForLife. For an airline or hotel chain spotlighting comprehensive service, give TotalQualityTravel a try. A publisher of childrens books promotes a new online tome about manners with KidEtiquette. Even a cookware maker can sizzle up its online sales promotions with an upgrade to PanPals.

Yes," concludes Kelly, thats why we believe the new breed of promotional web identities will play a central role in Internet marketing in the years ahead. In fact, they will soon be indispensable to e-commerce success."

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Contact: Robert A. Kelly -- Email: bobkelly@TNI.net -- URL: http://www.onlinepromopower.com

Resource box: Founded to help improve the odds of B2B ecommerce success, OnlinePromoPower.com, LLC, operates similar to advertising agencies and corporate identity firms that create promotional brand identities for their clients. "In much the same way," says Kelly, "we create a powerful online presence for companies determined to promote and sell their products and services successfully through Internet commerce."

Prior to founding OnlinePromoPower.com, LLC, Bob Kelly had been Director of Public Relations for Pepsi-Cola Co.;General Manager, Public Relations, Texaco Inc.; VP-Public Relations, Olin Corporation and VP-Public Relations, Newport News

Shipbuilding and Drydock Co. He also served in two Washington administrations, first as assistant to the secretary and director of communications, U.S. Department of the Interior, and later as deputy assistant press secretary, The White House. rak@onlinepromopower.com