Giclee Marketing Opportunities

Giclee offers a new revenue opportunity for artists and fine art photographers.

(PRWEB) March 24, 2005 -- The advent of giclee printing in the form of high fidelity digital reproduction has revolutionized the art world. Thanks to famous artists and photographers who pioneered the production and marketing of giclee, this medium has come to age. Art on canvas, watercolor and photographic papers is displayed in many galleries, museums and auctions.

We have seen the evolution of giclee from the beginning (we were there), when pioneers in California realized that machines such the Iris were capable of doing more than just pre-press proofing. Those days were trying: expensive equipment, maintenance challenges, a lack of truly archival inks and limited materials.

Times have changed: new products are constantly launched and many big names such as Roland, Epson, Colorspan, Canon to name a few, are manufacturing high-end printers that cost a fraction and are easy to service.

Artists have always been limited by the possibility of only selling the original. If they desired to reproduce artwork with lithography they faced high start up costs and a limited choice of papers. Also, traditional printing did not offer an extended color gamut typical of giclee.

With giclee on demand printing color fidelity, and a choice of substrates from the most prestigious names in canvas and watercolor media, supplies the artist with products that truly resemble their originals. The choice of outputting limited editions creates a valuable marketing tool to increase desirability. Open editions are another choice when the artist forecasts extremely heavy demand.

Perhaps the biggest challenge is to find a giclee printing company with the talent and experience necessary to create the best reproduction. Do not be afraid to ask for references. A good printer will be more than happy to supply them and have the artist speak directly with the printmaker.

http://www.allpconline.com

Fine art giclee printing

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