Lyras Free Webcast Tackles HP versus Dell Battle

Webcast examines imaging industrys battle of the decade on six competitive battlefields"

NEWTONVILLE, MA (PRWEB) March 25, 2005 -- Lyra Researchs Webcast series will begin on Wednesday, March 30, at 2 p.m. EST with an engaging presentation on the imaging industrys competitive battle of the decade between Hewlett-Packard (HP) and Dell. The Analyst View: The HP versus Dell Battle" is presented by Lyra President Charles LeCompte. The free Webcast at www.lyra.com is already creating a buzz in the industry and promises to provide Lyras analysis of the battle, as well as time for questions from the audience. Lyras Webcasts offer imaging industry executives an accessible and informal resource for insight and useful data points on the industrys hot topics in printer and copier hardware, ink jet and toner supplies, paper, and more.

About the Upcoming Webcast: Dells entry into the printer market only two years ago may well turn out to be the single most important development in the printer industry in this decade. Dell has proven to be the most formidable competitor in the computer industry, thanks to its unique business model. Industry observers now wonder whether HP might finally face a significant challenge to the leadership position it has held in the printer market for two decades.

Charles LeCompte says, Dont count HP out! Although Dells direct-distribution strategy is less costly and more efficient and controllable than HPs various indirect channels, many customers still prefer buying printers through indirect channels such as office superstores, electronics stores, and other retail locations."

The Webcast and a companion report based on LeComptes presentation called HP versus Dell: The Imaging Industrys Battle of the Decade compare each companys financial results and examine six key battlefields, reviewing each firms strengths and weaknesses in technology, manufacturing, distribution, marketing, supplies, and support. LeCompte says, Were encouraged by very strong early registrations for the Webcast. The industry is eager to know who will win this epic struggle." Participants may register for the free Webcast at www.lyra.com.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyras portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

Contact:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

617-454-2658

arebelo@lyra.com

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