Research and Markets: 2004 Market Guide to Eastern Europe: Attitudes and Actions Toward Health and Nutrition Choices

Research and Markets (researchandmarkets.com/reports/c14757) has announced the addition of 2004 Market Guide to Eastern Europe: Attitudes and Actions Toward Health and Nutrition Choices to their offering.

(PRWEB) April 1, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c14757) has announced the addition of 2004 Market Guide to Eastern Europe: Attitudes and Actions Toward Health and Nutrition Choices to their offering.

The 2004 Market Guide to Eastern Europe is mandatory reading for marketers targeting Eastern European shoppers. Youll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.

It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. Youll meet the Healers, Investors, Managers, and other consumer segments that make up each market. This report will teach you new approaches for positioning products and communications.

The 2004 Market Guide to Eastern Europe includes four reports. Each report contains detailed information on the consumer market for health and nutrition in Poland, Russia, Turkey, or the Ukraine. The reports are organized and formatted alike, for easy comparison between countries by the reader.

This report focuses on shoppers in all four regions. Data is provided for all shoppers, men and women, age groups, income groups, and other sub-groups. Some data is also provided for regional market comparisons

Topics covered in the report include:

-    Commitment to Being Health Active

-    Drivers of Healthy Eating

-    Health and Weight Management

-    Benefits of Eating Healthy

-    Food Choices

-    Nutritional Knowledge

-    Package Labeling and New Brand Influences

-    Food Processing Issues/Organic Products

-    Meal Preparation and Shopping Occasions

-    Motivational Segments and Benefit Platforms

-    Demographic Data Tables

-    Questionnaire with 2003 Total Percentage

-    Responses

For more information visit http://www.researchandmarkets.com/reports/c14757

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980

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