New Internet Marketing Blog Helps Small Businesses

An Internet marketing blog is now available with advice for small businesses on improving their online marketing efforts.

(PRWEB) April 1, 2005 -- An Internet marketing blog is now available with advice for small businesses on improving their online marketing efforts.

Bill Treloar, owner of Rank Magic, a search engine optimization firm, has created a blog (short for web log") on the companys web site. (www.RankMagic/blog) While attending the Search Engine Strategies Conference in New York City earlier this month, Treloar realized the need for an online resource for small businesses looking to compete more effectively on the Internet.

A web site should be a profit center, not a cost center," says Treloar. He explained, Too many small businesses spend a lot of money designing beautiful web sites that no one gets to see."

To help small business web sites be more visible, Treloar published an article on the web site of Entrepreneur Magazine, pointing out some critical web design errors that can make a web site invisible on the Internet. You can find the article at entrepreneur.com/article/0,4621,316726,00.html.

The key to a web sites visibility on the Web is coming up near the top of the rankings when people search for a companys products or services. The Rank Magic blog is intended to talk about straightforward principles and techniques to help a small company web site improve its ranking in the search engines. What makes our blog especially useful,", says Treloar, is that we write everything in English. You dont need to be a webmaster or a techie" to understand the material on the blog."

A blog is a kind of on-line diary, and the Rank Magic blog is updated several times a week with new material. Some recent entries have provided tips on how to tell where visitors to your web site come from, whether people click most on sponsored links or the unpaid listings in the search engines, and tips on getting other sites to link to you.

But the blog also talks about other topics occasionally, such as some warnings about phishing scams and keystroke logging programs that aid in identity theft.

Theres a provision for readers to submit comments and questions, which get dealt with in future blog entries. The blog is not a sales pitch for the services of any company, but a compendium of ideas, tips and techniques that small business owners can implement themselves to improve the visibility of their web sites on the Internet.

The Rank Magic blog can be found at http://www.RankMagic.com/blog.

Rank Magic is located in East Hanover, New Jersey and is a member of the Hanover Area, Morris County, and New Jersey State Chambers of Commerce. Bill Treloar is also the former president of the East Hanover Chapter of Business Network International (BNI) and a current member of the Board of Directors of the Hanover Area Chamber of Commerce. Rank Magic can be found on the web at www.RankMagic.com.

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