Best Restaurant Web Site Trends Detailed in New Report from the Web Marketing Association Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Restaurant Web Design. West Simsbury, CT (PRWEB) March 18, 2009 WebAward.org - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the restaurant industry learn to create more effective and engaging web sites. "As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Restaurant Web sites are enhancing the customers experience even before they step into the restaurant. Web sites are creating the environment that the user will experience if he or she visits the restaurant which reflects in the high design scores of this industry. Content such as online reservations, directions, nightly menus are just some of the added value restaurant Web sites are offering their online users." The WebAwards competition judges restaurant web sites on seven criteria that combined create award-winning web sites:
In a downward trend since 2004, restaurant Web sites underperformed the ISAR index in 2008 while matching the overall ISAR index for the three years prior. Throughout the study, they demonstrated up and down performance relative to the index. Restaurant Web sites outperformed the criteria benchmark averages in the design category and nearly matched it in innovation, copywriting, and ease of use. They fell below the benchmarks in content, technology and interactivity. The 2008 WebAward for Best Restaurant Web site went to Design Lab for Four. Other past winners include:
A complete list of past winners can be found at restaurant.webaward.org. Companies and organizations wishing to have their restaurant Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at WebAward.org. To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine. 2009 WebAward Call for Entries
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