Pioneering AMBER Alert Portal" Technology Used for Pets, Official Announcement Set for Atlanta, GA April 7th, 2005

The AMBER Alert Portal, used by law enforcement to alert the media and the public when a child is missing or endangered, has now been cloned to meet the unique demands of pet lovers. The PET ALERT," created by PETS911.com is the first of its kind and will provide the pet industry and pet lovers with the most advanced communications tools available.

(PRWEB) April 2, 2005 -- The Humane Society of the United States Animal Care Expo 2005, in Atlanta Georgia, will serve as a launch pad location for the pet industrys greatest technological advancement. PETS911.com, the nations portal for pets will announce its latest achievement. The breakthrough PET ALERT is the first ever interactive communications system for missing pets and pet sheltering/rescue organizations. Mirrored after the successful AMBER Alert Portal, built by the same parent company, the PET ALERT will change the face of animal welfare as we know it.

PETS911.com Executive Director, Stacey Candella, will be announcing the PET ALERT at the Animal Sheltering Expo in Atlanta. Ms. Candella states,the immense success of the AMBER Alert Portal has reinforced what we already know as a society, that information is power, and were going to empower frantic families that have lost a pet with the ability to be alerted to any pet that matches the description of the one they lost, the shelter and rescue community with the next generation of tools to get stray animals home, the good Samaritan who picks up a dog and is not sure what to do next and even the potential adopter looking for a specific type of pet. "

The PET ALERT features a variety of benefits and alert options. For instance, a pet owner or potential adopter can opt-in to receive a PET ALERT best suited for his/her needs. These options include being notified via a cell phone, pager, PDA or Blackberry, via email, and even a PC Alert.

Problem-Solving Technology is the objective of the PET ALERT. Gaps in the current sheltering system create infinite losses, which can be measured both emotionally and financially. When a pet goes missing or becomes a stray, tax payers typically receive the bill or an equally exhausted animal rescue organization, whose funds are limited, will step up to care for a strays and deplete resources in the process. The ultimate intention of this technology is three fold; 1) to return pets home safely 2) ease the financial burden on shelters, rescues and municipal facilities which would otherwise bear the costs of rescuing, housing ultimately euthanizing stray pets; 3) to maximize communications with pet owners and citizens interested in the welfare of homeless pets and the shelter community.

The AMBER Alert Portal information is available at www.amberalert.com. E2C [Engaging and Empowering Citizenship is the parent company to both AmerAlert.com The AMBER Alert Portal and PETS911.com the PET ALERT.

Animal Care Expo 2005 is a world class educational conference combined with the largest international trade show for animal care and control professionals. Attendees include more than 1,200 of the nations key decision makers in the animal care field. PETS911.com is a key sponsor of the event held at the Hyatt Regency Atlanta, 265 Peachtree Street NE, Atlanta, GA 30303.

Pets911 Contact:

Stacey Candella, Executive Director

602.400.5445 or scandella@pets911.com

Amber Alert Contact:

Chris Warner, Founder and CEO, Engaging and Empowering Citizenship (E2C)

602.743.5443 or cwarner@e2ci.com

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[This news release created and distributed by By Vets Only, an organization dedicated to the welfare of animals worldwide with the permission of Pets911 and Amber Alert. By Vets Only is a scottsdale, az company dedicated to advanced nutraceuticals for pets including Petaprin, PetaMint, PetaCalm, PetMulti, Pet treats, pet food and more.