Small Businesses Are Killing the People Who Create Them

The Latest issue of Management Consulting News Discusses the Tough Lessons of Entrepreneurship

San Francisco, CA (PRWEB) April 5, 2005 -- Most new businesses fail because their owners think of themselves as entrepreneurs--when theyre really just technicians suffering from entrepreneurial seizures," according to bestselling author Michael Gerber in an exclusive interview in the April 2005 issue of Management Consulting News (http://www.managementconsultingnews.com). Gerber is the bestselling author of five books, including his most recent, E-Myth Mastery.

Gerber explains that true entrepreneurs must go beyond the technical work they know and love to master business planning, marketing, and financial management. They must work ON their businesses, not just IN them.

Also in the April issue of Management Consulting News: consultants in both small and large firms need to master their critical thinking before adding to the onslaught of convoluted PowerPoint presentations. In his interview in Management Consulting News, Beyond Bullet Points author Cliff Atkinson shares his secrets--one of which is following the lead of Hollywood filmmakers--for banishing mind-numbing PowerPoint presentations.

The April 2005 issue of Management Consulting News with the Gerber and Atkinson interviews, and more, may be read online at http://www.managementconsultingnews.com/2005/newsletter_apr_05.htm. Subscriptions are complimentary.

For more information, contact Andrea Harris at (978) 897-1616; email pr@minerva-inc.com.

About Management Consulting News -- published since 2002, Management Consulting News is a monthly online newsletter with interviews, articles, and news for consultants worldwide. The editor of Management Consulting News, Michael W. McLaughlin, is a principal with Deloitte Consulting LLP and co-author of the book Guerrilla Marketing for Consultants (Wiley, 2005). For more information see http://www.managementconsultingnews.com.

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