Product Management Educational Conference to Feature Dynamic Speaker Duo: Mara Krieps and Linda Merrick

Critical product management training from industry leaders in product management education at PMEC2005

Sacramento, CA (PRWEB) April 6, 2005 -- The Association of International Product Marketing & Management (AIPMM) announced today, a key event in the upcoming PMEC 2005 conference. The PMEC 2005 is a conference produced by product managers, for product managers. AIPMM will host a product management workshop as part of the PMEC, on May 16, providing a full day of intensive instruction in product management best practices. "Help! I'm a Product Manager!" is a highly interactive course for product managers led by Linda Merrick, CPM and Mara Krieps, CPM, instructors in the University of Washington's Product Management Certificate Program, and founders and principals of Pivotal Product Management, a West Coast training and coaching firm.

Merrick and Krieps will share insights from their combined 40+ years' experience in technology product management and marketing in demonstrating seven product management best practices that are used extensively throughout the life of a product. The workshop includes case study examples as well as interactive discussion on peer experiences and best practices.

The workshop will also feature several focused exercises to ensure successful learning. Workshop participants will also receive a free copy of Pivotal Product Management tools and templates, which provide product managers with critical materials needed to maximize their success in product planning, launch and maintenance.

"We have seen companies of all sizes succeed when they recognize the importance of a strong product management function, with well-trained professionals guiding the delivery of products that truly meet customer needs," said Merrick. "We also have seen the opposite - companies that have not implemented product management disciplines, and have failed," said Krieps. "We're here to change that."

The Help! Im a Product Manager" workshop is one track within the full conference package and is also available as a stand-alone class for those not wishing to attend the entire conference. For information on the Help! Im a Product Manager" workshop, the Product Management Educational Conference or the Product Management Career Fair and Trade Show visit http://www.aipmm.com/html/pmec.

About AIPMM

The AIPMM Product Management Educational Conference 2005 entitled Great Expectations, Reaching Objectives with Disciplined Product Management" features two information-packed days of product management and product marketing educational sessions and an optional Product Manager and Product Marketing Manager Certification test Tuesday, May 17. The Product Management Career Fair and Trade Show will also be held May 16 and 17, in conjunction with the PMEC 2005 at the Embassy Suites Anza Blvd. Hotel in Burlingame, CA. For information on the Product Management Educational Conference or the Product Management Career Fair and Trade Show visit http://www.aipmm.com/html/pmec.

The Association of International Product Marketing and Management is the worlds foremost advocate dedicated to the careers of product management and product marketing management. The AIPMM sets industry standards, provides education, certification and professional networking opportunities to advance and support the profession thereby enhancing corporate success. The AIPMM is comprised of over 5,500 members spanning the globe. The product management and marketing management disciplines play a key role in corporations such as Google, Dell, Microsoft, Pfizer, Intuit, FedEx, Dow Chemical, CTI, HP, Sara Lee, Novartis and Sprint.

For more information on issues concerning product managers, brand managers and product marketing managers visit http://www.aipmm.com.

About Pivotal Product Management

Pivotal Product Management (www.pivotalpm.com) is a West Coast provider of best practice focused, professional skills training and coaching that students practice in the classroom and apply immediately. Pivotals founders and instructors are practicing product managers, with current industry knowledge and hands-on skills. Each of Pivotal's courses include in-person follow-up coaching to ensure that students are adopting new concepts and tools, further increasing the likelihood of individual and product success.

Pivotal's training offerings include the Software Product Management Intensive, a two-day course for newer technology product managers, and comprehensive, custom training solutions for entire product management teams.

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