First Ever Breakfast For Small Dogs

CESAR® Brand Launches Its Newest Product Line With First Ever Small Dog Newspaper

Franklin, TN (Vocus) March 30, 2009

Finally, small dogs can celebrate the experience of breakfast with their owners and wake up to something special with the introduction of CESAR SUNRISE™ entrees, the first ever line of gourmet canine cuisine breakfast food. Now, beloved small dogs can participate in the morning breakfast ritual with their owners by dining on savory dishes while perusing the news of the day in the first ever newspaper inspired by and written for small dogs.

To celebrate this new breakfast experience for small dogs, CESAR SUNRISE™ Brand developed The West Highland Herald newspaper in partnership with CESAR® Canine Cuisine advertising agency, BBDO San Francisco. Created to portray the world from a small dog's point of view, the first edition of The West Highland Herald is filled with entertaining articles and information that dogs across the country are salivating over.

"CESAR® Canine Cuisine recognizes the companionship that a small dog brings to its owners, and wanted to provide a gourmet meal for every possible dining experience," said Anne Herrington, Director of Marketing for CESAR® Brand. "Our research indicates that breakfast time can be a bonding experience for small dogs and their owners, and what better way to show your small dog you love them, then to offer a special breakfast meal prepared exclusively for them."

Complimentary editions of The West Highland Herald will be available in morning commuter areas, pet stores, and breakfast-related establishments in the following cities from March 30th through April 5, 2009:

•     Atlanta, GA
•     Chicago, IL
•     Dallas, TX
•     Los Angeles, CA
•     Miami, FL
•     New York, NY*
•     Phoenix, AZ
•     San Francisco, CA*

The first ever gourmet breakfast product line, CESAR SUNRISE™ Brand is now available in grocery stores, pet stores, and mass retailers nationwide. In a series of firsts, CESAR® Canine Cuisine has continued to evolve and has proven to be the leading choice small dog parents make when sharing the experience of a gourmet meal.

Breakfast Selection Flavors include:

•     Grilled Steak & Eggs - The classic breakfast taste of flavorful grilled steak and eggs.
•     With Smoked Bacon & Egg - The savory aroma of smoked bacon and scrumptious eggs.
•     Chicken & Cheddar Cheese Soufflé - A new twist on gourmet breakfast cuisine for your small dogs' sophisticated palette.

For more information on CESAR SUNRISE™ Brand, go to http://www.cesar.com. For more information on coffee cart and The West Highland Herald complementary distribution locations, please visit http://www.cesar.com/events.

For online viewing of the newspaper, please visit http://www.westhighlandherald.com.

About CESAR® Canine Cuisine:
CESAR® Canine Cuisine is an exceptional line of high-quality gourmet food for small dogs. Individually prepared entrees are available in two textures, original pate and gourmet filets in sauce. From filet mignon to CESAR SUNRISE™ breakfast entrees, CESAR® Canine Cuisine features a variety of irresistible flavors and caters to the sophisticated tastes of small dogs.

About Mars Petcare US:
Mars Petcare U.S. is the U.S. pet care operations of Mars, Incorporated, one of the world's leading food manufacturers. Headquartered in Franklin, TN, Mars Petcare U.S. employs more than 2,800 associates in the United States, with 22 facilities nationwide and owns some of the world's favorite pet care brands, including PEDIGREE® Brand Food for Dogs, CESAR® Canine Cuisine, WHISKAS® Brand Food for Cats, SHEBA® Brand Food for Cats and THE GOODLIFE RECIPE® Brand.

Media Contacts:
Debra Fair
Mars Petcare U.S.
+ 1 (973) 691-3536
debra.fair (at) effem (dot) com

Neil Alonzo
Vocal PR
+ 1 (310) 592-8588
neil.alonzo (at) vocalpr (dot) com

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