Localization World Scheduled May 31 -- June 2, 2005, in Bonn, Germany

Localization World - a conference devoted to localization - will be held on May 31 -- June 2, 2005, in Bonn, Germany. The three-day event consists of one day of preconference workshops and two days of conference sessions, exhibitions and networking.

(PRWEB) April 14, 2005 -- What does the EU expansion mean for your company and products? How can you market to different cultures and languages?

As business people seek new markets for their products and members of the public sector strive to serve multiple publics, it becomes critical to properly adapt products and services to specific languages and foreign cultures. The process of adapting a product, service or software to a language or culture so that it seems native is called localization.

Companies that want to know more about localization - and how to do it right - will have the opportunity to learn at Localization World, May 31 -- June 2, 2005, in Bonn, Germany. The three-day event consists of one day of preconference workshops and roundtables, and two days of conference sessions, exhibitions and networking.

Experts from around the world will help attendees learn about management and technical issues," says Donna Parrish, publisher of the magazine MultiLingual Computing & Technology and one of the organizers of Localization World.

Since the European Union was enlarged from 15 to 25 countries," Parrish said, the number of official languages increased from 11 to 20 which will affect many businesses and institutions. Weve designed this conference to appeal to localization professionals and managers, both on the customer side and service side to help them deal with these challenges."

The theme of the conference is "Double the Language Challenge," with three concurrent tracks and presentations by professionals in the world of global business and technology. Localization World Bonn 2005 will have a special emphasis on marketing communications (marcom), the public sector and the European Union. Sessions and roundtables will also address translation automation, the needs of the automotive industry, medical device manufacturing and software publishing.

On June 1, top executives from Bowne, Microsoft, SDL, SAP and Oracle will lead a keynote panel discussion on the new challenges in Europe. On June 2, author David Arnold will make a keynote presentation on Global Power Brands."

Localization is a vital function around the world. Representatives from 35 countries attended the last event in Bonn. Localization World Bonn is produced by MultiLingual Computing, Inc., and The Localization Institute in cooperation with The Globalization and Localization Association (GALA).

Advance registration discounts are available through April 15. More information about the event can be found at http://www.localizationworld.com

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