Generic Domain Name Doubles Traffic From Pay-Per-Click Search Engine Ad Campaign PPCSE study shows ads featuring a generic domain name produce up to 105% more clicks than identical ads using non-generic domains. Tokyo, Japan (PRWEB) April 9, 2009 Online marketers needing to generate more search clicks got a big boost today from the results of a new analysis of generic domain names. A study tested the AdWords performance of ads sharing identical headlines, copy and landing page content, but using different display and landing page URLs. The results showed that the use of a generic domain name matching the product searched for can as much as double the number of clicks received across a range of related keywords. The study revealed that:
Edwin Hayward, owner of Memorable Domains (who undertook the study) said, "We finally have some hard numbers to back up the long-standing belief that generic domain names attract more clicks in search engine listings." Hayward says the click boost likely comes from:
"Businesses looking to improve CTR and clicks from their PPCSE campaigns now have a proven and simple technique for doing so: use a targeted generic domain name in your ads." Hayward also notes that even companies with well-established brand name websites can benefit from the study's insights, by matching generic domains with appropriate keyword groups and driving traffic to product-, service- or campaign-specific minisites. The full study is available from: PPC Study About Memorable Domains:
Memorable Domains will be exhibiting on Stand E5009 at the upcoming Internet World exhibition in Earls Court, London, from April 28-April 30, 2009. ###
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