Upshot Institute Launches First Marketing Superplatform On-Demand Summit - Industry Leaders Educate Marketers on Integrated Marketing Technologies

Upshot Institute, a leading publisher of online resources for marketers, announced the first Marketing SuperPlatform Summit, bringing together marketing technology industry leaders who specialize in integrated marketing suites to present their respective thoughts and insights on this rapidly emerging area.

Denver, CO (PRWEB) April 9, 2009 -- Upshot Institute, a leading publisher of online resources for marketers, announced the first Marketing SuperPlatform Summit, bringing together marketing technology industry leaders who specialize in integrated marketing suites to present their respective thoughts and insights on this rapidly emerging area.

The term "Marketing SuperPlatform" was created by Upshot Institute and has gained fast industry acceptance. The term is applied to solutions offering multiple core marketing technologies, accessed as a single application suite.

The Marketing SuperPlatform Summit is the first in a series of on-demand summits to cover multiple marketing technology areas. Chris Ross, co-founder of Upshot Institute says, "This summit is part of our overall mission to help marketers better understand marketing technology by improving awareness of new tools and enhancing the utilization of existing applications. We are thrilled with the quality of the summit content and the insights provided on this exciting marketing technology hot spot."

Presenting at the Marketing Superplatform summit are representatives from Aprimo, Genius.com, Knotice, Lead Targets, Lyris, Manticore Technology, Marketo, Office Autopilot, Sales Fusion and Unica. The free on-demand webcast model makes the summit easy for marketers to attend at their convenience.

The summit can be accessed at the following link:

Marketing SuperPlatform Summit (http://www.upshotinstitute.com/OndemandSummitLaunch.html)

About The Upshot Institute:

The Upshot Institute is an information, analysis, education and consulting services firm, with a focus on marketing technology and the ways in which it may be applied in marketing organizations. The Upshot Institute delivers a range of useful resources and opportunities for both marketers and vendors, such as free on-demand summits, workshops, vendor reports, podcasts and the insanely popular Upshot50 Awards.

Resources:

Website: Upshot Institute (http://www.UpshotInstitute.com)

Summits and Webcasts: Webcasts (http://upshotinstitute.com/OndemandSummits.html)

Contact Information

Chris Ross / Upshot Institute

801.592.4999

Steve Gollob / Upshot Institute

303.808.7447

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