Internet Marketing Author Uses Internet to Beat Harry Potter

Joe Vitale's "Attractor Factor" outsells Harry Potter as #1 bestseller twice in two weeks.

Austin, TX (PRWEB) April 21, 2005 -- Internet marketing author (http://www.mrfire.com/) Joe Vitale is flying around the room on his own broom. His latest book, "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) from the Inside Out" (Wiley, $29.95), just became a #1 bestseller at Barnes and Noble online for the second time in two weeks.

"I'm as stunned as anyone," said Vitale, 51, an Internet marketing (http://www.mrfire.com/) guru who has used his computer to go head to head against the media empire behind Harry Potter.

"I guess you could say I simply used the ideas in my own book to become a bestseller," Vitale explains, referring to the five steps in his book, designed to help people "attract" anything they can imagine.

But that's not all the innovative marketer did. Vitale's book hit #1 on April 6th at Barnes and Noble online and then again this morning, April 21st. His marketing method has been grassroots and inexpensive:

* First: He made an offer few could refuse. Go to http://www.mrfire.com/factor to view a list of 23 bonuses -- "ethical bribes," Vitale calls them -- for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds

of copies to support the author.

* Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale's one-man underground campaign to sell books.

* Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at

http://www.JasonMangrum.com/2MillionCopiesSoldOnEbay/

"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale. "Everyone said I didn't stand a chance. But look -- I beat Harry Potter twice now. Anyone can do the impossible -- with a strategy and real magic."

For more information about internet marketing author Joe Vitale and "Attractor Factor," visit http://www.mrfire.com.

Contact:

Stacey Miller

781-986-0732

staceyjmiller@bookpr.com

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