Search Engine Radio Selects Fathom SEO Executive As Guest for SEO Sales Tactics and Emerging SEO Trends

As a Search Engine Radio guest expert, Fathom SEO's Mike Murray discusses how to get search engine optimization business from large companies.

Cleveland, OH (PRWEB) April 28, 2005 -- Search Engine Radio turned to Mike Murray, Fathom SEO's vice president, as its latest on air expert.

Murray presented his views on everything from selling search engine optimization services to large companies to making the most of return on investment (ROI) initiatives.

Search Engine Radio archived the show, which is available at www.seoradio.com/20050419-mike-murray-on-selling-seo-to-large-companies.html.

During the show, Murray stressed that businesses - not just search engines - must accept responsibility for how well the industry works for Internet users. Companies, Murray said, need to go out of their way to select the right keywords and include them in web sites that are search engine-friendly.

Fathom SEO's ability to reach large companies involves several factors. His firm landed some large clients simply because of existing relationships that were established by Fathom IT Solutions, where Fathom SEO operated as a small division. Patience, professionalism, depth of staff expertise and prospect's appreciation for SEO also come into play, Murray said.

Search Engine Radio addresses everything about search engines, including search engine optimization, pay-per-click advertising, and the latest tools.

Fathom SEO (www.fathomseo.com), based in Cleveland, Ohio, is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on organic Search Engine Optimization (SEO). Fathom also provides pay-per-click (PPC) bid management, link building, web analytics, custom web site development and permission-based marketing services.

Clients include FedEx Custom Critical, The Cleveland Clinic, Little Tikes, Sauder, Bissell, and Kent State University.

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