Deke Jamieson Joins YMI Jeanswear as Executive Vice President of Licensing

YMI Jeanswear names Deke Jamieson as executive vice president of licensing. Jamieson has over 30 years of practical business experience, which will integrate the YMI brand through licensing partnerships.

Los Angeles, CA (PRWEB) April 23, 2009 -- YMI Jeanswear names Deke Jamieson as executive vice president of licensing. Jamieson, a seasoned marketing and licensing executive, has over 30 years of practical business experience, and will help integrate the YMI brand through licensing partnerships.

"Jamieson is a leader with a proven track record," says David Vered, President of YMI Jeans. "He has worked closely with many established companies to develop and execute brand strategies and integrated marketing platforms through NDJ Consulting Group, Inc., Jamieson's consulting firm, and we are looking forward to aligning efforts to build and expand the brand collectively."

Jamieson added, "YMI is one of the most well known and highly marketed brands in women's jeans. We will be seeking licensing partners in multiple product categories with complementary distribution and similarly aggressive marketing strategies."

Jamieson's will be based at the YMI New York Showroom and offices in New York City.

YMI Jeanswear is available in department stores such as Nordstrom, Dillard's, Belk, divisions of May Co., Macy's and JCPenney department stores, specialty chain stores and sportswear specialty stores across the U.S. and worldwide. The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI products are offered in sizes 0-13 for juniors, 2-12 for Miss YMI, 14-24 juniors' plus sizes and 7-16 for girls. For more information, please visit ymijeans.com. Corporate headquarters are located at 2423 East 23rd Street, Los Angeles CA 90058, (323) 581-7700, or NY Showroom and offices, 530 7th Ave., Suite #2700, New York, NY 10018, (212) 869-1696.

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