'Trusted Transactions in eCommerce is the Goal of New Collaboration between PeerConnect, Inc. and Netsville, Inc.

Online fraud costs billions per year. Using patented technologies, PeerConnect and Netsville bring a new tool to market: Trusted Transactions backed by the U.S. Postal Service.

Rochester, NY (PRWEB) April 2, 2005 -- PeerConnect, Inc. and Netsville, Inc. announced today a new collaborative effort to bring Trusted Transactions to the eCommerce marketplace. This relationship will provide a new weapon to counter the rising cost of online fraud, which surpassed $2.5 billion in 2004. PeerConnects Trusted Transaction service incorporates an Electronic Postmark from the U.S. Postal Service into a digital receipt to authenticate any type of electronic transaction. This brings the full protection of U.S. Postal Law to eCommerce transactions, email, peer-to-peer, and Web-based data transfers.

PeerConnects Trusted Transaction service is a web-hosted application that can be utilized by all existing eCommerce technologies, thus seamlessly enabling online merchants to reduce both the incidence of fraud and the rejection of valid orders that would otherwise appear to be suspicious.

By reducing the cost of fraud, our Trusted Transactions will drive down the cost of conducting business online which, in turn, will benefit everyone," said Jason Curtis, CEO at PeerConnect. With Netsvilles relationships and experience in eCommerce, we are on our way to creating a trusted environment to support cost-efficient and safe online commerce."

Netsville has a history in eCommerce product development dating back to 1995 with the introduction of Hazel" technology. The collaboration between Netsville and PeerConnect provides the experience, technology, innovation and vision needed to create a timely and comprehensive solution to one of the Internets most persistent problems.

Netsvilles President, Jonathan Baird said, "PeerConnects Trusted Transaction service, with the backing of the U.S. Postal Service, has the capability to resolve a real problem for our eCommerce customers -- the lack of a trusted environment for consumers to participate in e-commerce. Were looking forward to bringing this important new technology to market."

PeerConnect, Inc. offers patented technologies that bring trust to electronic communications and commerce by providing "round-trip" transaction certification. Through channel partners and strategic alliances, PeerConnect is driving global adoption of the Electronic Postmark as a standard for authenticating and protecting all types of digital transactions. PeerConnect is a fast-growing, seed-stage company based in Rochester, NY. www.peerconnect.com

Netsville, Inc., known locally as an Internet service provider, is a successful e-commerce product development firm based in Rochester, NY. Netsvilles premiere Internet merchandising system -- "Hazel" -- facilitates over one hundred million dollars in annual sales. In addition, Netsville is a pioneer in the development and deployment of Wireless Internet Networks (WiFi). You can learn more about Netsville at http://www.netsville.com

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