PR News' PR Measurement Conference - June 3, 2009 in Washington, DC Register by May 8 for Early Bird Rate

PR News' annual PR Measurement Conference will bring together top communicators to share the smartest and most cost-effectives tactics for measuring communications efforts. This one-day conference is a must-attend for any PR or public affairs professional looking for the latest ideas on how to prove the value of their PR efforts and improve effectiveness of their initiatives.

New York, NY (PRWEB) May 6, 2009 -- PR News' annual PR Measurement Conference will bring together top communicators to share the smartest and most cost-effectives tactics for measuring communications efforts. This one-day conference is a must-attend for any PR or public affairs professional looking for the latest ideas on how to prove the value of their PR efforts and improve effectiveness of their initiatives.

Register now at www.prnewsonline.com/measure to save $100 off the regular registration rate.

The PR Measurement Conference will be held June 3 at The National Press Club in Washington, DC and will include speakers from leading corporations, agencies and associations. The conference is designed for all communications professionals looking for proven and cost-effective strategies on how to measure key communications initiatives.

Presented by the industry's most trusted sources on PR and Marketing -- PR News and www.prnewsonline.com -- panel topics include measuring social media strategies, handling a crisis through the media, integrated communications, issues management and messaging, proving pr's value, media relations, digital PR, branding/product launches, reputation management, internal communications, research tools, vendors and resource allocation.

Attendees will leave this one-day conference equipped with a smarter, more cost-effective plan to measure all communications strategies.

Register now at www.prnewsonline.com/measure. The early bird rates ends this Friday, May 8.

Companies and nonprofits leading the industry with measurement expertise will share their success stories and strategies, including:

•    Mastercard Worldwide

•    AARP

•    Southwest Airlines

•    KD Paine & Partners

•    TNS Global

•    Lenovo

•    Prime Research

•    Latham & Watkins

•    Cision

•    Lois Paul & Partners

•    Edelman

•    Weber Shandwick

•    Ogilvy

•    Vocus

•    BurrellesLuce

•    Ernst & Young

•    Institute for Public Relations

•    Boston Children's Hospital

•    dna13

•    VMS

"There are very few, if any, PR activities more important than measuring. It's what makes PR people better at what they do and the PR profession more competitive with other marketing functions," notes Diane Schwartz, vice president and group publisher of PR News. "That's why this PR Measurement Conference is critical to all practitioners, who need cost-effective and intelligent ways to make an impact with their PR efforts."

The PR News Measurement Conference, sponsored by Cision, BurrellesLuce, dna13, VMS and Vocus is a much-anticipated information-packed event that is sure to sell out weeks in advance. To register visit www.prnewsonline.com/measure. For sponsorship and exhibit information, contact Diane Schwartz at dschwartz@accessintel.com.

PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, Webinars, PR Guidebooks, PR News Training Academy, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, CSR Awards and more. Visit us at www.prnewsonline.com.

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