CARB-BOOM NAMED OFFICIAL ENERGY GEL SPONSOR OF CENTRAL FLORIDA TRIATHLON/SOMMER SPORTS EVENTS

FOR IMMEDIATE RELEASE-March 26, 2001

CARB-BOOM NAMED OFFICIAL ENERGY GEL SPONSOR OF CENTRAL FLORIDA TRIATHLON/SOMMER SPORTS EVENTS

(SAN DIEGO, CA) Carb-BOOM, Inc. announced today that it will partner with Central Florida Triathlon/Sommer Sports, an event management company in Clermont, Florida, to be the Official Energy Gel of all 8 of their events in 2001. CFT/Sommer Sports is well known throughout the triathlon community as a respected event management company. Recently, CFT/Sommer Sports was chosen by USA Triathlon to host the 2001 ITU Pan American Regional Championships on April 8, 2001.

CFT/Sommer Sports is pleased to have Carb-BOOM on board as our Official Energy Gel for all eight of our events for the 2001 season. We feel that Carb-BOOMs nutritional profile fits the nutritional demands of our athletes, especially in Floridas heat and humidity. We look forward to a longstanding relationship with Carb-BOOM Energy Gel", states Robb Beams, Chief Operating Officer of CFT/Sommer Sports.

Carb-BOOM president, John Cooney echoes these sentiments, Were thrilled to be involved with CFT/Sommer Sports as the Official Energy Gel this year. CFT/Sommer Sports has a reputation for producing top notch triathlon events that draw some of the best athletes from not only Florida and the Southeast, but all parts of the country. Carb-BOOM is the perfect fuel to meet the high energy needs of the elite and recreational athletes taking part in CFT/Sommer Sports events.

The CFT/Sommer Sports 2001 event schedule is as follows:

·    Pan American Championships, April 8, 2001

·    Great Clermont Triathlon, April 8, 2001

·    CFT Triathlon Series #1, June 10, 2001

·    CFT Triathlon Series #2, July 15, 2001

·    CFT Triathlon Series #3, August 19, 2001

·    CFT Triathlon Series Championships, September 9, 2001

·    Florida Challenge Triathlon, September 23, 2001

·    Great Floridian Triathlon, October 20, 2001

Carb-BOOM, Inc. is headquartered in San Diego, CA. In response to athletes' demands for a quick source of energy that is great tasting, gentle on the stomach and easy to metabolize, Carb-BOOM introduced three new carbohydrate gels in August of 2000: Banana Peach, Strawberry Kiwi, and Apple Cinnamon. Carb-BOOM is packaged in 1.4 ounce 'easy tear' foil packets. Each packet provides 107 calories and 27 grams of carbohydrates. Carb-BOOM energy gels are available nationwide through bicycling, running, nutrition, and multi-sport retailers, as well on the companys website at www.carbboom.com. For more information about Carb-BOOM please contact 858-274-4138 or pr@carbboom.com.