BKV Brings Home Six AMBIT Awards -- Lead Generation Campaign Earns Special Award: "Most Bang for the Buck"

In a tough economy, most companies are spending less on marketing, so it's more important than ever for direct marketing initiatives to deliver a powerful return on investment. Several projects BKV submitted to The Kansas City Direct Marketing Association's (KCDMA) annual AMBIT Awards competition achieved just that, with results that earned three gold and two silver AMBIT awards, including a special award, "Most Bang for the Buck."

Overland Park, KS (PRWEB) May 9, 2009 -- In a tough economy, most companies are spending less on marketing, so it's more important than ever for direct marketing initiatives to deliver a powerful return on investment. Several projects BKV submitted to The Kansas City Direct Marketing Association's (KCDMA) annual AMBIT Awards competition achieved just that, with results that earned three gold and two silver AMBIT awards, including a special award, "Most Bang for the Buck."

"As a company, our focus is on cutting-edge creativity that drives phenomenal results," said Kelley Haas, chairman, BKV. "It's an honor to be recognized by our peers in the industry for the results we achieve for our clients."

The awards were presented at the annual AMBIT awards event on March 24. The entries were judged by members of the Detroit Direct Marketing Association, who evaluated numerous criteria, including creative freshness, originality and results. BKV's award-winning entries included a direct mail package and an electronic media campaign developed for Daimler Trucks North America, as well as direct mail packages for Carolina Caterpillar and Armed Forces Insurance.

In addition, the company received the "Best Bang for the Buck" award from KCDMA for its work on a lead generation campaign for Carolina Caterpillar. This entry also won a Gold award in the business multi-media campaign category. Carolina Cat is a Caterpillar dealership in North Carolina offering a full line of construction, forestry and paving products. The lead generation piece focused on selling dozers, skid steers and excavators, highly considered pieces of equipment where an average order ranges around $50,000. The campaign featured a dimensional mail package that got the prospect's attention with a creative outer wrapper showcasing Cat equipment and the offers waiting inside--which included a premium gift of a Garmin GPS handheld device in exchange for test-driving a machine. Produced for less than $45,000, the campaign received a 5 percent response rate that generated more than $4.3 million in equipment sales.

"In these difficult times, our clients are looking for inexpensive ways to generate revenue," said Susan Reiter, BKV vice president of direct marketing and chairperson of the 2009 AMBITs event. "Our 'Best Bang for the Buck' award-winning entry was a perfect example of how to achieve that."

The AMBIT Awards are sponsored by the Kansas City Direct Marketing Association (KCDMA).

About BKV

BKV is a full-service marketing agency composed of two major divisions: BKV in Kansas City builds creative solutions that employ innovative technologies to measurably grow clients' brands and sales, while the Atlanta division has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail and radio. Established in 1981, BKV specializes in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of both traditional and new media along with high performance creative and strategies that ensure we're driving response and maximizing return on clients' marketing budgets, while continually enhancing client brands. BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit www.bkv.com.

Contact

Susan Reiter

Vice President, Direct Marketing

BKV

913-901-2173

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