Basketball Playoffs Pivot on Foot Care

The NBA playoffs should serve as a reminder to all athletes that - while often a part of the price they pay for their sport - they don't have to play (or live) with unattractive toenails or rough, scaly feet.

(PRWEB) May 12, 2009 -- Because of the stress placed on their feet, athletes are commonly plagued with unattractive, discolored toenails and dry, cracked feet. These problems are quite often sports-related and can affect performance. While performance is a top concern, physical appearance is also important to athletes - whether professional or amateur.

Xenna Corporation (www.xenna.com) CEO, Carol J. Buck says, "In order to perform at their peak, athletes must start with feet that are in great shape -- and keep them that way. However, it's common for athletes and those with active lifestyles to develop rough, scaly skin -- especially on their feet -- and see their once clear, healthy-looking nails become yellow, dark or discolored over time."

"The NBA playoffs should serve as a reminder to all athletes that - while often a part of the price they pay for their sport - they don't have to play (or live) with unattractive toenails or rough, scaly feet."

Athletic trainers are on the front line of professional athletes' foot care needs. Ted Arzonico, trainer for the Orlando Magic Basketball Team, a user of Xenna's NonyX® Nail Gel, stated: "I was skeptical in the beginning, but stuck with it, using NonyX Gel twice daily and sometimes three times after workouts in the pool. I used it on one toenail that now looks better than ever. Basketball players are leery of new products, but when they see my results, it's a different story. My nail looks really good."

Sold in pharmacies and the foot care section of national chains, Xenna's NonyX® Nail Gel (pronounced "Non-X") is a topical, easy-to-use, diabetic-friendly gel that breaks down and removes keratin debris -- the discolored, yellow or thick, granular buildup under nails. Used by podiatrists since 2001, NonyX Gel softens keratin debris, allowing it to be gradually scraped out from under the nail, beginning after about four weeks.

Applied twice daily, use of NonyX Nail Gel results in improved nail color and clarity with 5 to 9 months as keratin debris is softened and exfoliated from under the nail. Once keratin debris is removed, NonyX Gel keeps nails clear and healthy-looking with regular use. NonyX Nail Gel is diabetic-friendly and offers a $4 mail-in rebate on NonyX Gel at http://www.xenna.com/xenna_coupons.html.

Of particular importance to basketball players is their ability to run and pivot with complete agility. Footwear must be comfortable, right-sized and smooth against the foot to avoid irritation. A fine layer of skin on the sole of athletes' feet is often built up to cushion and protect underlying bone. If skin becomes hardened or dry, however, an exfoliant and moisturizer is usually called for.

A suitable solution among some professional football teams is CalleX® Ointment. Diabetic-friendly CalleX® Ointment softens and exfoliates dry, cracked feet with natural, fast-acting enzymes. This unique, patented ointment is applied twice daily to dry or hardened areas of the foot and eliminates the need to use an abrasive device. After applying CalleX Ointment, a gentle rubbing action with a wet washcloth is sufficient to gradually exfoliate hardened, scaly skin while it moisturizes dry or cracked areas.

For professional or weekend athletes, acid-free CalleX® Dry Heel Ointment offers a fast-acting solution that doesn't require scraping - leaving heels and soles supple and smooth in two to four weeks. (A $3 rebate coupon on CalleX Ointment is also available at http://www.xenna.com/xenna_coupons.html.

CalleX Ointment is free of acids, including urea and salicylic acid, parabens, lanolin and colorants. To ward off unpleasant foot odors, CalleX contains a small amount of natural peppermint oil.

Xenna Corporation values the environment and formulates brands containing natural ingredients that are biodegradable. Xenna products are not tested on animals and do not contain animal byproducts.

NonyX Nail Gel is sold in the FOOT CARE section of Walgreens, Rite Aid, CVS, Walmart, Meijer, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Bruno's, ShopKo, Hannaford, Duane Reade, SweetBay, many grocery stores in the Southeast and Medicine Shoppe pharmacies.

CalleX Ointment is also sold in the FOOT CARE section at Walgreens, Rite-Aid, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Stop & Shop, Bruno's, many grocery stores in the Southeast and Medicine Shoppe pharmacies.

All Xenna products are unconditionally money-back guaranteed. For photos of toenails and feet before and after using Xenna products, click on www.xenna.com.

Xenna is also a women-owned business and manufactures in the USA. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time). View their press page at http://www.xenna.com/info_pressreleases.html.

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