Maestro PMS 'Web Connection' Suite Adds Powerful New eMarketing Tool to Boost Customer Profitability

Maestro's eMarketing tool completes the 'total online solution', complements ResWave and Guest Feedback Tool (GEM) to maximize revenue, guest loyalty and free up staff to focus on personal service

Markham, ON (PRWEB) May 13, 2009 -- NORTHWIND-Maestro PMS (http://www.maestropms.com/?onph=HOL?Campaign=PRWebWebSelfServmay132009), provider of Maestro (http://maestropms.com/whyMaestro.aspx?Campaign=PRWebWebSelfServmay132009)™ enterprise Property Management hotel software (http://www.maestropms.com/products.aspx?onph=HOL?Campaign=PRWebWebSelfServmay132009) and reservation software (http://maestropms.com/ModuleResEze.aspx?onph=HOL?Campaign=PRWebWebSelfServmay132009) solutions for the hospitality industry, announced today that it has added a sophisticated Maestro eMarketing Campaign Management and Tracking tool to its 'Web Connection' suite. Web Connection featuring the advanced ResWave Booking Engine now delivers the industry's most complete e-Business suite of PMS-integrated online management controls, guest self-serve options, and marketing tools. NORTHWIND also introduced another enhancement to Diamond Plus Service with the rollout of Interactive Web Chat for Support to quickly provide help services that boost staff productivity and knowledge.

Web Connection Total Solution for online revenue, guest self-serve, marketing tools. Web Connection, featuring ResWave, delivers the industry's most comprehensive suite of PMS-integrated online management controls, guest self-serve options, and marketing tools that enable operators to:

•    Maximize room revenue across all channels for multiple properties with real-time proactive Maestro Yield Management

•    Add incremental revenue from guest-driven, self-serve booking of activities and amenities such as Spa, Golf and Dining

•    Have confidence in rate and inventory accuracy with real-time PMS integration

•    Create revenue generating options with Online Dynamic Packages

•    Drive yield strategies with 2-way GDS integration

•    Improve marketing and service with a 360 degree view of each guest

•    Provide online condo & timeshare owner management.

•    Increase loyalty with actionable predictive intelligence from online guest feedback tool (GEM)

Increase eMarketing ROI with emails consolidated from all channels and campaign management tools to target and track results.

New Maestro eMarketing completes 'Web Connection' Suite of e-Business tools

Effective email marketing generates significant return on investment, builds strong customer relationships, and helps hotels understand customers better to increase loyalty. Maestro's new eMarketing Campaign Management solution is the perfect addition to the Web Connection suite and complements ResWave to help hotels increase e-Business. The tool is intuitive and easy-to-use with an extensive feature list that is integrated with many advanced list profiling, reporting, and delivery tools. "The key benefit of Maestro eMarketing is that all customer emails and relevant guest data can be consolidated from all channels (GDS, POS, PMS, CRS, and CRO requests) and sent targeted permission-based emails to drive reservations to the hotel website for lower cost online reservations" said Warren Dehan, president of NORTHWIND-Maestro PMS. The flexible Maestro eMarketing solution offers both full service and self-service options and includes the following features:

•    List Management: Manage subscribers, segment lists into target groups and personalize emails easily

•    Content Creation: Create dynamic HTML and text emails or customize pre-designed agency-quality templates

•    Deliverability: Ensure delivery rates are high and maintain good standing with authentication audits, spam scoring meter, list unsubscribe

•    Web Analytics: Geo-tracking, analytics, activity reports of open rates, click thru's and conversions with Google Analytics.

Valuable guest feedback (GEM) increases loyalty

Guest Experience Management, GEM, is a sophisticated automated online Guest Feedback and customer relationship management (http://www.maestropms.com/MaestroPMS.aspx?Campaign=PRWebWebSelfServmay132009) tool integrated with Maestro PMS featuring detailed reporting, evaluation and collection capabilities to provide operators with Predictive Intelligence.

Maestro enhances Diamond Plus Service with Real-Time Web Chat Support to increase productivity

"In tough times, our main focus is helping clients be successful - not scaling back on service or tools," said Dehan. "Live Web Chat Support is a new real-time client care channel that complements Maestro phone and email support. The interactive Chat and desktop sharing features enable hotel staff to quickly get help and work effectively with Maestro system specialists to operate at peak productivity." Diamond Plus Service now offers even more to Maestro users including:

•    On Demand Live 1-on-1 Refresher and Advanced Training

•    Maestro for Beginners Education Program

•    Self-Paced E-Learning Webcasts & Online Tutorials

•    Live Training Webinars

•    Self-Solve Online Knowledgebase

•    Transition Assistance

•    Professional Maestro Productivity Audit

•    Version Upgrades and Enhancements

•    24/7 North-American Based Support.

For a live demo of the Maestro 'Web Connection' Suite featuring the ResWave Booking Engine, please contact the NORTHWIND-Maestro team at 1.888.667.8488 or email info(at)maestropms(dot)com.

At HITEC Visit NORTHWIND-Maestro PMS at Booth #240.

Maestro Property Management Solution

Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

About NORTHWIND - Maestro PMS:

NORTHWIND (http://www.maestropms.com/?onph=HOL?Campaign=PRWebWebSelfServmay132009) is recognized in the hospitality industry for its "standard setting" Diamond Plus Service and robust integrated Maestro technology. With over 30 years of experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands that you need a scalable and flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability.

Contact:

NORTHWIND - Maestro PMS, North America

Ivana Johnston - Sales & Marketing

8300 Woodbine Avenue, 5th floor

Markham, ON L3R 9Y7

Canada

Phone: 905.940.1923

Toll Free: 1-888-667-8488

Email: info(at)maestropms(dot)com

www.maestropms.com/HOL?Campaign=PRWebWebSelfServmay132009

NORTHWIND - Maestro PMS Ltd - EMEA, UK

David Warren - Director of Services & Sales

Phone: +44 (0)787-700-5080

Email: david.warren(at)maestropms(dot)com

www.maestropms.com/HOL

Media Contact:

Julie Keyser-Squires, APR

Softscribe Inc.

180 River Springs Drive NW

Atlanta, GA 30328

Phone: (404)256-5512

Email: Julie(at)softscribeinc(dot)com

http://www.softscribeinc.com

http://www.marketingsnacks.com

###