Introducing the Ultra Premium Vodka Killer

World's First "Signature Premium" Spirit Released

New York, NY (PRWEB) May 14, 2009 -- Luxe Coterie, Inc. announced today the introduction of the world's first "Signature Premium" spirit being released as a part of the new Mendis Luma (ML) Collection.

The ML Collection is a limited-run set consisting of the 3rd and 4th bottles ever produced of Mendis Coconut Brandy. The bottles bear the Mendis and Luma names, signature marks and are paired with custom designed ML cufflinks adorned with Cognac-colored diamonds set in 18 carat white gold- created exclusively for the Collection.

The ML Collection also introduces the new "Signature Premium" category into the spirits market. A Signature Premium spirit is defined as being part of a limited short-run collection of alcohol that holds intrinsic value due to the uniqueness of the liquid, artistic expression and handwritten signature markings on the bottle itself.

"The Ultra Premium market, which consists mostly of vodkas, simply put is oversaturated and mundane," says Billy Yip, Senior Global Brand Manager of Luxe Coterie, "with over several hundred vodka products to choose from, consumers having been waiting for something new that is completely unique to anything that has been available previously. Mendis Coconut Brandy is that product and with the launch of our ML Collection, those with discerning palates have a chance to own and taste a luxury product that is a very high cut above the rest. The world has been waiting for a Signature Premium product for awhile and we are proud to be the first to meet the needs of those who want to own an exclusive spirit."

Chris Richardson, President of Luxe Coterie further adds, "The release of the Mendis Luma Collection marks a first in the spirits industry and raises the bar in the spirits market to a whole new level. We are proud to launch the Signature Premium line with the renowned gemologist and designer Jean Luma, Principal of Luma Diamond Consultants, LLC., under Luxe Coterie."

Luxe Coterie has been exclusively licensed by Mendis International and Luma Diamond Consultants to create and release the ML Signature Premium Collections. Luxe Coterie will announce pricing for this collection on May 18th.

For information on Luxe Coterie visit:

http://www.luxecoterie.com

For additional brand information visit:

http://www.lumadc.com

http://www.mendisbrandy.com

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