MakeMeTop Bid Management and Analytics Tools Launch Full Yandex PPC API Integration

Full campaign management and analytics support now available for Russia's leading search engine for search engine marketers worldwide.

Belfast, Northern Ireland (PRWEB) May 15, 2009 -- Microchannel Technologies Ltd., the software house that produces the advanced multi-lingual, multi-currency MakeMeTop series of bid management and analytics tools widely white-labelled by agencies worldwide, has successfully fully integrated the Yandex PPC API into their software, adding full support for the leading Russian search engine to those already covered in the system -- including Google, Yahoo, MSN, Ask, Baidu, Miva, Looksmart and Mirago.

MakeMeTop (http://www.makemetop.co.uk) can now provide search engine marketers with an international version of their full bid management and analytics software interface which allows all strategies and other bid management functions available for other PPC engines to work seamlessly with Yandex. The system was officially launched the system this week.

Barry Lloyd, CEO of Microchannel Technologies, says: "We are proud to be one of the first international bid management system providers to fully integrate the Yandex API. Although our clients have been running campaigns on other search engines in Russia and other Eastern European markets for some time in Cyrillic, Yandex is a crucial component for anyone wishing to market via PPC in Russia. The standard Yandex PPC management interface is in Russian, now marketers from around the World can use our software in their own preferred language and currency to fully manage Yandex campaigns. We look forward to working closely with clients to ensure their success in all markets worldwide by providing them with the best bid management and analytics solutions available."

With their Head Office in Northern Ireland and regional facilities in England, Russia, USA and Thailand - MakeMeTop software handles bid management and analytics for thousands of clients via over 50 agencies as a white-labelled solution in over 20 countries worldwide.

About Microchannel Technologies Ltd (http://www.makemetop.co.uk)

Microchannel Technologies Ltd., was formed in 2000 and has been providing search engine marketing software and services under their MakeMeTop trademark for over 8 years to companies worldwide.

About Yandex (http://www.yandex.ru)

With headquarters bases in Moscow, Yandex (http://www.yandex.ru) is Russia's largest internet company whose websites attract a daily audience of more than 11 million users from Russia, Ukraine and other countries. With an estimated 55% of the Russian search market, Yandex is the dominant search provider in the Russian market.

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