TagTeam Web Kits Advance Literature Fulfillment on the Web, Present Marketing Materials Dynamically and Visually

Longwood Software's TagTeam Web Kits enable creation of personalized electronic sales kits for prospects and customers, complete with brand messages, click-through tracking.

(PRWEB) May 20, 2005 -- Longwood Software, developer of the TagTeam® marketing materials management system, has introduced new capabilities in the TagTeam.com service. The TagTeam electronic fulfillment facility takes the process of emailing marketing materials to a new level of power and sophistication with new Web Kits. Web Kits enable TagTeam customers to deliver marketing and sales materials to prospects within a personalized web page. Instead of simply attaching files to an email, the TagTeam system presents the materials dynamically and visually on the web.

These new features expand TagTeams position as the industrys leading solution for marketing and sales in the areas of digital asset management, collateral distribution, and brand management. The new features are available immediately for customers of the TagTeam.com hosted service.

TagTeam meets the needs of marketers in diverse industries who want to exploit the power of the web and electronic marketing to increase sales effectiveness, improve marketing ROI, and reduce costs. ADP Dealer Services, Hoffman Estates, IL, uses TagTeam to manage and distribute hundreds of electronic and print marketing assets to its sales force. Our sales reps love the fact that TagTeam lets them know when clients open up and read the sell sheet waiting in their inbox," says Margaret Woodard, VP Marketing. The reps can now adjust their follow-up calls to match where the client is in the process."

TagTeam electronic fulfillment capabilities include a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; click-through tracking of electronically-fulfilled materials; and integrated reporting tools. Although the TagTeam electronic fulfillment facility can handle complex customer needs, it is designed for out of the box" use by marketers, and requires no technical training, IT support, or consulting services. This provides a tremendous advantage for companies with lean IT and marketing staffs.

Web Kits for Salespeople

Many companies make marketing and sales materials available in electronic formats, such as PDF files. Salespeople typically email these materials to prospects. TagTeam offers a better approach. Web Kits deliver these materials within a personalized web page. The web page includes company branding elements, along with the set of literature selected by the salesperson for the prospect. The click-through activity by the prospect on the Web Kit and the items in the kit is tracked by TagTeam, and is relayed via email alerts to the salesperson in real time. This means salespeople can see which prospects are interested in specific products and offers -- which helps salespeople optimize their selling process for todays sophisticated buyers.

Optimized Marketing Investment

Marketing departments benefit from expanded use of electronic marketing assets, and by the integrated reporting tools within the TagTeam system. Marketing managers can see which items are distributed to prospects most often, and which items are of most interest to prospects. This insight into buyer behavior is now within the reach of any marketing department that provides support for sales teams. The results are optimized marketing investment in campaigns, and coordination between marketing and sales.

About Longwood Software

Longwood Software, Maynard, MA, is a leading provider of solutions for marketing and sales teams in manufacturing, technology, and business services companies. The companys TagTeam.com service is an innovative solution for managing and delivering marketing information via the Web. TagTeam is used by leading companies including American Greetings, Beiersdorf, MeadWestvaco, Pitney Bowes, Kronos and New Balance. For additional information, call (800) 711-8524 or visit http://www.tagteam.com.

TagTeam is a registered trademark and TagTeam.com is a trademark of Longwood Software Inc. All other trademarks or registered trademarks mentioned herein are the property of their respective owners.

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