Loews Hotels is "Taking Care of Business" Travelers with Enticing Offers for NEW YouFirst Loyalty Program Members

Business Travelers are always treated like gold at Loews Hotels and to continue the tradition, Loews is offering guests who join the YouFirst loyalty program and stay during a week day at one of Loews Hotels properties by August 30, 2009 a fast-track to Gold membership status.

New York, NY (Vocus) May 15, 2009 -- Business Travelers are always treated like gold at Loews Hotels (www.loewshotels.com) and to continue the tradition, Loews is offering guests who join the YouFirst loyalty program and stay during a week day at one of Loews Hotels properties by August 30, 2009 a fast-track to Gold membership status. YouFirst Gold members enjoy added values including:

o    500 American Express Membership Rewards® bonus points

o    complimentary in-room internet

o    fitness center access

o    and room upgrades on availability

This offer is subject to availability, not combinable with any other offers, not applicable for groups, negotiated or third-party rates, and existing reservations. Gold amenities will be awarded on guest's first stay though may not show up on their profile until 72 hours after check out. For more information, to join YouFirst, or to book a stay, visit www.loewshotels.com or call 1-800-23-LOEWS and mention the Taking Care of Business Promotion.

One of the most inclusive in the industry, Loews Hotels (www.loewshotels.com)' YouFirst loyalty program allows guests to begin receiving rewards after just one stay, with the following membership structure: Member - 0-1 stays; Blue -2-4 stays; Gold - 5-9 stays and Platinum - 10+ stays. Benefits include American Express Membership Rewards® points and partner discounts for all member categories; free room upgrades, late checkout, guaranteed availability, free access to property fitness centers, and free internet for Blue through Platinum members; VIP on-property amenities for Gold and Platinum members. All YouFirst members are eligible for Loews Hotels exclusive partner discounts including 20 % off Fisher Price online orders of $75 or more, 30% off Fiji water home delivery, and 30% off Kuerig home coffee brewers among others. YouFirst is one of the only programs to offer rewards to guests booked through meeting planners, travel agents or using Government rates.

Headquartered in New York City, Loews Hotels (www.loewshotels.com) owns and/or operates 17 hotels and resorts in the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com.

Follow Loews Hotels on Twitter at http://twitter.com/Loews_Hotels.

Emily Goldfischer        

Loews Hotels        

(212) 521-2833    

egoldfischer @ loewshotels.com        

Michelle Colligan/Gabriella McNamara

Redpoint Marketing PR, Inc.

(212) 229-0119

colligan @ redpointpr.com

mcnamara @ redpointpr.com

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