Local Marketing Automation White Paper a Valuable Resource for Franchisors and Product Manufacturers

Free white paper provides a detailed look at how franchise organizations, product manufacturers and national brands can best translate national marketing strategies into local marketing execution.

Boise, ID (PRWEB) May 15, 2009 -- As national ad budgets continue to shrink, and locallyproduced and customized advertising and marketing become more commonplace, business success largely lies with local affiliates' ability to generate local demand. However, many national brands are not equipped to effectively enable local marketing. Why is this and what can be done about it?

Local Marketing Automation (http://www.balihoo.com/lma), a free white paper from Balihoo, answers these and other vital questions. From an analysis of current solutions and their shortcomings to a view of a comprehensive Local Marketing Automation model, the article provides valuable information for any organization that needs to enable effective marketing at the local level.

The Local Marketing Automation white paper is now available at the Balihoo website: www.balihoo.com/lma.

About Balihoo

Balihoo (www.balihoo.com) is the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.

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