Growing Southern California E-Waste Recycling Firm Expands Executive Team With New Chief Operating Officer

trueCycle, Inc. announces new COO. trueCycle, Inc., a California Authorized E-Waste Recycler, today announced the appointment of new Chief Operating Officer, Larry Powers, founder and senior partner of Powers, International, a business consulting firm headquartered in Los Angeles.

Pasadena, CA (PRWEB) May 24, 2005 -- trueCycle, Inc. announces new COO. trueCycle, Inc., a California Authorized E-Waste Recycler, today announced the appointment of new Chief Operating Officer, Larry Powers, founder and senior partner of Powers, International, a business consulting firm headquartered in Los Angeles.

Dr. Powers is well-known for his proficiency in establishing, implementing, and maintaining organization strategy, business process improvement, RoHS/WEEE compliance consulting, leadership development, organizational effectiveness/development, and other initiatives aligned with the culture and specific needs of organizations.

In welcoming Dr. Powers to the executive team, Todd R.G. Hill, CEO and Founder of trueCycle, Inc. said, The addition of Dr. Larry Powers provides trueCycle a COO with proven leadership ability and a commitment to operational excellence. His first task assignment will be to complete the integration of ISO 14001 and 9001 environmental compliance and quality assurance programs into trueCycle's services delivery model. I am confident that the skill sets and breadth of experience Dr. Powers brings to the table lend themselves well to improving asset management and e-waste services delivery, in addition to the successful execution of our planned expansion through 2007."

Dr. Powers previous professional experience includes: 10 years as Western Regional Director for a training and consulting company and 17 years with Xerox Corporation. Powers holds a Masters degree in Technology Management and a Doctoral degree in Organization Change from Pepperdine University.

Upon assuming his new post, Dr. Powers said, I am looking forward to the challenges of growing the trueCycle organization and expanding their already well established reputation, and I am especially proud to be a part of an organization that is committed to making our world a better place to live."

trueCycle specializes in environmentally sound electronic recycling management services, offering comprehensive e-waste recycling plans to businesses, government agencies, and other waste handlers. trueCycle processes a diversity of electronics and provides sound recycling management services, such as: secure transport, disassembly/demanufacture, materials reclamation, recycling, asset management and tracking, certified data sanitation and reporting, and customer support. Strategically located in southern California, trueCycle is planning additional recycling plants in Los Angeles and Sacramento.

http://www.truecycle.com

518 E. Rio Grande Street Pasadena, CA 91104-2254

# # #