SunTrust Seminars Help Small Businesses Grow

In order to reach small businesses in metropolitan areas, SunTrust Bank developed the Committed to Growth" half-day seminar, led by Inc. magazine Editor-at-Large Michael Hopkins. The Inc.-branded event series was managed entirely by King Fish Media and was held in the following six (6) markets: Fort Lauderdale and Orlando, Florida; Atlanta, Georgia; Nashville, Tennessee; Richmond, VA and Washington, D.C.

Salem, MA (PRWEB) May 26, 2005 -- In order to reach small businesses in metropolitan areas, SunTrust Bank developed the Committed to Growth" half-day seminar, led by Inc. magazine Editor-at-Large Michael Hopkins. The Inc.-branded event series was managed entirely by King Fish Media and was held in the following six (6) markets: Fort Lauderdale and Orlando, Florida; Atlanta, Georgia; Nashville, Tennessee; Richmond, VA and Washington, D.C.

SunTrust had been heavily targeting small businesses and realized that a local seminar program, featuring lessons in growth learned from Inc. 500 companies and putting its own products in front of local small business owners and CEOs, would be effective," observes Brad Ketchum III, King Fish Medias Director of Marketing & Sales. Running through January, 2005, the six events drew an average attendance of about 100 business owners and C-level management, including several mayors and economic development officers."

While King Fish was responsible for the overall development and management of the program on behalf of Inc., Ketchum notes that it was the companys initial marketing that garnered the high number of quality attendees. The Inc. 500 brand played a major role in the excellent response we had to the program," says Ketchum, but the direct mail effort, using Inc., Fast Company and SunTrust lists, as well as a four-page advertorial in Inc. and Fast Company, helped us reach SunTrust brand awareness and attendee goals."

About King Fish Media

King Fish develops unique, groundbreaking Private Media(SM) campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development, webcasts, expanded events and seminar development and much more.

Private Media(SM) is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media(SM) works to generate highly qualified leads and retain our clients best customers, with the ultimate goal of creating an affinity-based community for our clients.

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaws, SunTrust, Veterans Business Network, Verizon and others.

About SunTrust

SunTrust Banks, Inc., headquartered in Atlanta, Georgia, is one of the nation's largest commercial banking organizations. As of December 31, 2004, SunTrust had total assets of $159.1 billion and total deposits of $103.4 billion. Equity capital of $16.0 billion represented 10.0% of total assets. Book value per share was $44.30. SunTrust Bank offers a full line of financial services for consumers and businesses, serving nearly 3.8 million customer households and maintaining over 400 thousand commercial relationships.

For additional information, please contact:

Jennifer ODonnell

King Fish Media, LLC

978-745-4140

jodonnell@kingfishmedia.com

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