Don't Starve - New York Fitness Guru has Women and Men Signing up for The Self Challenge

New York Fitness Guru, triathlete, and marathoner, Jeff Rochford, has women and men across the country logging onto Self Magazine's web-site to sign up for the Self Challenge.

(PRWEB) June 1, 2005 -- New York Fitness Guru, triathlete, and marathoner, Jeff Rochford, has women and men across the country logging onto Self Magazine's web-site to sign up for the Self Challenge. The Self Challenge, now in its ninth year, is a remarkably effective exercise and eating plan that doesn't require a gym or a diet. In fact, Jeff is winning accolades for his honest approach to a healthier lifestyle.

DON'T STARVE, is the rallying cry of Jeff's Self online chat room. "Most people starve themselves when trying to lose weight, not realizing they are going to achieve the opposite effect. You starve the body and your metabolism slows to a crawl. Eat right, and lose" says Rochford. The key to Jeff's approach is grounded in proven training fundamentals presented in such a manor that the trainee is eased into the program allowing the body to adjust slowly. The program is also fun and leaves the client with a constant sense of accomplishment. And the results are in, over 200,000 people have signed on for this year's challenge. That's twice as many as in year's past!

If discretion is the better part of valor then Jeff, owner of the eponymous Jeff's Gym in Greenwich Village, New York, is a 21st Century Knight in shining armor. His exclusive facility caters to fashionistas, politicos, Society mavens, and, of course celebrities, but dont ask who, he wont tell. But what he will tell you about is his own athletic philosophy that has lead him the world over. A virtual bionic man, Jeff is an age group triathlete, a distance swimmer and a seasoned marathoner having run marathons across the US, the UK and, most recently the Antarctica Marathon in 2005. He founded his gym in 1989 with a vow not to follow fads or gimmicks. He has built a strong following among Manhattan's elite but now, thanks to the Self Challenge, his message is reaching thousands of people everywhere.

Above and beyond his other accomplishments, Jeff is most proud of being the coach of Fred's Team. Fred's Team is the Memorial Sloan-Kettering Cancer Center's national marathon team and just completed its most successful year raising 2.7 million dollars for cancer research!

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Contact:

Audrey Nashe

212 691-5905

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