Sizzling Summer Scents -- Keep Your Cool This Season With The Hottest New Fragrances From Sephora

The Sephora Fragrance Finder by Scentsa®, an innovative touch screen technology, takes the guesswork out of choosing a fresh summer scent.

San Francisco, CA (PRWEB) May 27, 2009 -- This season, put your best scent forward with new and noteworthy fragrance offerings from Sephora. Fragrance guru Jan Moran, creator of the Sephora Fragrance Finder by Scentsa®, an innovative touch screen technology, gives us the 411 on the latest aroma-worthy trends. From tropical flowers and fruits, to citrus and sheer aquatics, Sephora offers a plethora of eau de toilettes and eau de parfums, along with solids and creams that will appeal to your senses.

"Warm weather will soon be making waves, and now's the time to try a fresh new fragrance," says Jan Moran, Scentsa creator and winner of a FiFi Award for Technological Innovation from The Fragrance Foundation. "This summer, fragrance either goes tropical with a bevy of fruits and flowers or takes on fresh aquatic scents like rain water, or clean cut grass. If you're not sure what perfume you prefer, Sephora's Scentsa offers a "Discover Your Signature Scent Quiz," which can help you determine what fragrances will best appeal to you."

Once you've picked your signature scent, the next step is learning how to make your perfume last. Try layering scents by using a body lotion followed by a spray. Also, pay close attention to the pulse points: behind the ears, the throat, at the nape of the neck and on the back of the knees. The warmth of your heartbeat in these areas will diffuse the fragrance throughout the day.

See what scent-sational aromas Sephora's Fragrance Finder by Scentsa® has in-store for you with these trend-setting notes for women and men:

• For your island escape, these perfumes are packed with freesia, tiare, peony, jasmine, turkish rose, patchouli, and galbanum: Michael Kors Bermuda ($28-$62), Emilio Pucci Pucci Sole 149 ($59), Escada Ocean Lounge ($32-$70)

• Juice up her sunniest moments with these fruity scents filled with mango, cherry, peach, and pineapple: Nuts Mango Poudre($20), Guerlain Aqua Allegoria Cherry Blossom ($57), Crazylibellue and the Poppies Pineapple Shanghaijava Ananas Imperial ($18)

• Take a dive into the deep sea with these must-have men's fragrances packed with lush accord, basil verbena, marine notes, mandarin, and bergamot: Ralph Lauren Polo Blue ($49.50-$69.50), Giorgio Armani Acqua Di Gio ($35-$69.50), Bulgari Aqua Pour Homme Marine ($42-$75)

For more information about the most popular perfumes and colognes of the season, Scentsa is available at Sephora locations in the United States and Canada. To find a Scentsa near you, please call 1-877-SEPHORA.

About Sephora

Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Since its launch, Sephora has revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora North America operates more than 230 stores in the United States and Canada, and the world's top beauty website, Sephora.com. Sephora Europe has more than 500 stores within 14 countries and has established 30 locations in China. Thanks to partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America's largest department stores, Sephora is accessible to more clients than ever before.

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