Why Customer Strategies Fail And 10 Steps to Do Them Right-Free Webinar Features Author Lior Arussy and Infogain

Despite spending billions of dollars in customer relationship programs and other customer initiatives, some companies still exhibit poor results in gaining and holding on to customers? Learn why, what to do, and how to integrate customer data across your enterprise to gain actionable customer insight.

Los Gatos, CA (PREWB) June 2, 2005 -- Infogain and Strativity Groups Lior Arussy join forces to present a unique and successful view with case studies of one of the toughest challenges medium and large enterprises face today. The free Webinar takes place Thursday June 2nd at 9am Pacific Time and includes a complimentary copy of Mr. Arussys best selling book for the first 100 attendees. To register, go to http://www.infogain.com/register_cim.jsp

Liors best selling book, Passionate and Profitable, takes a critical stand on customer relationships and offers a new approach to help you build strong relationships that have customers returning again and again-for years to come! There is not one company out there that doesn't claim to put their customers first, yet very few of them can demonstrate long-term success in forming strong, sustainable, and profitable relationships with customers.

Infogain offers a consulting service designed to create world-class customer information. According to industry analysts:

• Only 40% of firms know a problem before a customer does

• Only 43% alter services based on customer profitability

• Only 42% would sell something during a service call

• Only 37% know if they share a customer with another division

The same customer information typically resides in multiple locations, departments and touch-points and each department needs customer information for different purposes. They are often provided access to disparate, obsolete, redundant and inaccurate customer records. Across the enterprise at autonomous business units who need access, the problem gets worse and business driving opportunities are lost.

Infogains Customer-Centric Framework is the complete transformation roadmap to becoming a customer aware enterprise. It provides the enterprise a singular and updated customer vision with Customer Information Management (CIM). It also provides intelligent analysis and data mining through Customer Insight (CI). The derived insight is transformed into actionable guidelines with Insight to Action (I2A). This framework and Infogains proven expertise helps to establish the foundation of for world-class customer centric enterprise.

The free Webinar featuring Mr. Arussy and Infogain takes place Thursday June 2nd at 9am Pacific Time and includes a complimentary copy of Mr. Arussys best selling book for the first 100 attendees. To register, go to http://www.infogain.com/register_cim.jsp

About Lior Arussy, Strativity

Lior Arussy is the founder and president of Strativity Group, Inc. (http://www.strativitygroup.com) which works with both Global 2000 companies as well as emerging businesses around the world. Prior to establishing Strativity Group, Arussy held executive positions at NICE systems and Hewlett Packard as well as start up companies. He is the author of several publications including The Experience!: How to Wow Your Customer and Create a Passionate Workplace. He is also a columnist for CRM Magazine and has a syndicated column that reaches over 250,000 readers worldwide. Arussy is the author of the American Management Association course, "Developing and Executing Customer-centric Strategy" and is the author of more than 50 articles published worldwide, including in the Harvard Business Review.

About Infogain

Infogain, The Customer Knowledge Company, develops and delivers Customer Asset Strategies to increase tactical and strategic decision-making capabilities across the enterprise. As a leading provider of CRM, ERP, integration, and business intelligence services to the Global 2000, Infogain turns customer data into strategic knowledge that positively affects the entire enterprise. Established in 1990 with international offices, Infogain has a long-standing commitment to global delivery and is uniquely qualified to deliver end-to-end solutions through valuable strategy consulting services, application management offerings, and highly skilled engineering execution. Strategic and technology partners include Actional, Amdocs/Clarify, BEA, BroadVision, Cognos, IBM, Genesys Telecommunications Laboratories, Netezza, PeopleSoft, SAP, Siebel, and TIBCO.

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